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  • All HBS Web  (1,231)
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  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with View Details
Keywords: Carmen Nobel
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

David F., Eric C. So, and Charles C.Y. Wang Publication:Journal of Accounting & Economics Abstract Firms with central or well-connected boards of directors earn superior risk-adjusted stock returns. Initiating a long position in the... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

to their reliable software and responsive customer service. The company had achieved this growth without the help of any outside financing. The five co-founders of eCW, who treated each other like an extended family, invested years of... View Details
Keywords: Martha Lagace
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double Downs. In response to the View Details
Keywords: Re: Michael I. Norton
  • 09 Feb 2004
  • Research & Ideas

Got a New Strategy? Now Make it Happen

structure, problems began to emerge. The functional departments didn't give the new businesses the attention they needed. The staffs of the regional field organizations were in a funk; they thought their customer perspective was being... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

bureaucrats. High-skilled bureaucrats face less frequent political transfers and lower variability in the importance of their posts. We find evidence of two alternative paths to career success: officers of higher initial ability are more... View Details
Keywords: Martha Lagace
  • 24 Sep 2013
  • First Look

First Look: September 24

sustainability performance and how its sustainability initiatives were contributing to its financial performance. The narrative of this call was very similar to the narrative of the company's first "integrated report," which was... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The... View Details
Keywords: Martha Lagace
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

understandable, generalizable, and robust. The consulting leaders sustained their thought-leadership positions by creating an ecosystem with senior executives at pioneer corporations and academic/thought leaders. The paper also describes how other consulting companies... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

can help companies strategize. Ideally, an advertiser that seeks acquiring customers should entertain initially to capture attention, but also introduce the brand early on, and follow up with a moderate... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 16 Feb 2004
  • Research & Ideas

HBS Center Focuses on Europe

The Europe Research Center (ERC) is the newest of Harvard Business School's Global Initiative research centers, having opened its doors in July 2002. With the political and economic currents now affecting relations between the United... View Details
Keywords: by Cynthia Churchwell
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

empirically show that firm operational performance has improved. Finally, we suggest that the lean initiative studied possesses qualities of a Trojan Horse change initiative—its outward manifestation accomplishes the short-term goal... View Details
Keywords: Martha Lagace
  • 20 May 2014
  • First Look

First Look: May 20

by repositioning it as making "the most effective products as natural as possible." The company lost few existing customers and found that Jurlique's image was an asset in attracting Chinese consumers who liked the story of the... View Details
Keywords: Sean Silverthorne
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

column, "want other things." When you put these three dimensions together, you get a simple matrix that looks like this. We've included a line for you to add your rationale or thinking for the initial ratings you make on each of... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

uncovered significant differences in performance associated with their respective strategies for competing in that industry.10 This format of combining industry notes with company cases, which had been initiated at Harvard Business School... View Details
Keywords: by Pankaj Ghemawat
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

Christopher T. Stanton Abstract—Small business owners and others in self-employment have the option to transition to paid work. If there is initial uncertainty about earnings in entrepreneurship, this option increases the expected... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Publisher's Abstract Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard and provided an... View Details
Keywords: Martha Lagace
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

large informed trades, a significantly higher volume of other institutional investors execute similar trades through the same broker, allowing them to capture higher returns in the first few days after the initial trade. In contrast, we... View Details
Keywords: Sean Silverthorne
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