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Show Results For
- All HBS Web
(6,425)
- People (3)
- News (1,233)
- Research (4,138)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,868)
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- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
four of these teams are then aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance... View Details
- 01 Mar 2004
- News
The Business of Babies
selective genetics. In order to succeed, providers will have to walk a fine line between making the customer happy and avoiding controversy. One thing is for sure, as Spar pointed out, “You can’t be politically naive and do well in this... View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details
- 01 Sep 2012
- News
On a Sound Track
vocals, and precision highs. We’re pretty excited about that, and we think our customers will be too. We’ve recently brought our product development process in-house, so instead of sourcing products in Asia, we can take a concept from a... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
reservation system, or phone, a customer reserved the entire plane, with pricing set on a per-hour basis. A typical day trip, such as the Boston–Syracuse example above, would run $4,400. Divided among the Caravan’s eight passengers, the... View Details
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Mar 2023
- News
What’s in a Name
want to let go of? How do we hang on to the paradox? At first they saw some pushback on social media, but Birch and his leadership came to the conclusion that the folks who objected to what they saw as woke capitalism weren’t the people who were a part of their View Details
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
clean energy technology, and customer demand for products and services. Another case looks at Norsk Gjenvinning, Norway’s largest supplier of recycling and environmental services, which was purchased by a private equity fi rm in 2012.... View Details
- 27 Nov 2013
- News
No Bologna, Please
cheese made with Vermont cheddar, Gruyère, and bacon. Specialty pastas, soups, and baked goods—including bread, of course—round out the offerings, all served in an atmosphere that encourages customers to linger rather than dine and dash.... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
necessarily beneficial for e-commerce vendors. What led you to make that argument? TT: Amazon has been a leader in the idea of reducing friction in shopping. One click, you’ve bought your books. So other companies also wanted to reduce the effort for View Details
- 01 Jun 2016
- News
Up by the Roots
brought its own challenges. Ginseng is a notoriously labor-intensive crop: Plants can take four to five years to mature, all of the seeds are picked by hand, and most of the harvesting is manual. All machinery is customized from other... View Details
Keywords: Francis Storrs
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- 01 Dec 2009
- News
Faculty Research Online
of Social Networks Many business leaders are mystified about how to reach potential customers on social networks like Facebook. Associate Professor Mikolaj Piskorski provides a fresh look at the interpersonal dynamics of these sites and... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details
Keywords: Multiple alumni
- 01 Mar 2007
- News
Ideas That Stick
trained to believe that the more abstract and sweeping our statements are, the more intelligent we’ll seem. It sounds more profound to talk about improving customer service than about what people working at the counter should do. But we... View Details
- 24 Apr 2014
- News
Running faster to compete
lobster traps anymore,” Knott once observed. His distinctly “made in America” trap soon caught the eye of competitors in China, who discounted their traps. “Our customers came back because they realized cheaper wasn’t better.” Knott... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes Balbale. View Details
- 01 Jun 2017
- News
Ask the Expert: On the Fly
with a free market, and replacing it with a government-owned or government-controlled airline industry. Although Emirates has done an extremely good job when it comes to customer service, I would argue that the primary reason for its... View Details
Keywords: Julia Hanna
- 08 Nov 2011
- News
Saluting Our HBS Veterans
Counselman (MBA 2005), a former Marine officer in Iraq, Bosnia, and the Horn of Africa, is the founder and CEO of Fidelis, an organization that assists service personnel with the military-to-civilian transition. Emphasizing education, Fidelis partners with universities... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on... View Details