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- Faculty Publications (120)
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- All HBS Web (755)
- Faculty Publications (120)
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as... View Details
Keywords: Sean Silverthorne
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
through the lens of their mistaken theory, meaning a person may ignore or discard information her mistaken theory leads her to consider unimportant. We propose solution concepts embedding such channeled attention that predict when a mistaken theory will persist in the... View Details
Keywords: Dina Gerdeman
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
directly to NGOs that have been authorized to supply equipment and supplies to hospitals and COVID care centers in India. By May 12, GiveIndia’s web page was showing a tally of 1,550 donors from 30 different university groups, raising... View Details
- 02 Oct 2015
- News
The ‘F’ Word
information junkie, but I did generally know every answer to every nit-picking question that the higher-ups threw at me (e.g., the cost of capital at Playboy was 10 percent). I even developed a working knowledge of things as abstruse as... View Details
Keywords: Walt Disney Studios
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
Jakarta has a reputation as an impenetrable place. Viewed from atop one of the many business hotels in the center of the city, the Indonesian capital is a sea of gray stretching into the haze. No one knows for sure how big metropolitan... View Details
- 08 Sep 2016
- News
How We Make It Work
time. What helps? A clear sense of purpose, yoga, centering prayer, and a strong network of support. That support can be from friends who understand and share your values (for me, my church community) or from professionals (a dementia... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
noisy) relationship with adoption.Plausible explanations for the difference are explored, centering on tradeoffs between stand-alone vs. strategic motivations for adopting as well as important distinctions between the two technologies.... View Details
Keywords: Martha Lagace
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
Chinese imports kept down U.S. inflation. Chinese savings kept down U.S. interest rates. Chinese labor kept down U.S. wage costs. As a result, it was remarkably cheap to borrow money and remarkably profitable to run a corporation. Thanks to Chimerica, global real... View Details
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
were able to navigate the structures of regulation during this stage. As an industry peaks and begins to decline, leaders take center stage. Leaders are change agents who see opportunities and promise where others see only defeat. That... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
pour Entrepreneurs by Fabrice Cavarretta (MBA 1996) Plon Yes, France is a paradise for entrepreneurs, Cavarretta writes. The country has one of the best opportunity ecosystems in the world and the drawbacks—for instance, the cost of labor... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
(MBA 1984) and Dan Olmsted Skyhorse Publishing Even as the autism rate soars and the cost to our nation climbs into the billions, a dangerous new idea is taking hold: There simply is no autism epidemic. The authors believe autism is new,... View Details