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Show Results For
- All HBS Web
(3,740)
- People (16)
- News (889)
- Research (2,100)
- Events (9)
- Multimedia (52)
- Faculty Publications (820)
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Evidence on Attitudes, Behavior, and Cognitive Biases By: Carpena, Fenella, Shawn A. Cole, Jeremy Shapiro, and Bilal Zia Abstract—This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive... View Details
Keywords: Sean Silverthorne
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 02 Feb 2016
- First Look
February 2, 2016
journals, professional societies, and doctoral programs. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50489 Harvard Business School Case 616-040 Haiti Hope: Innovating the Mango Value Chain This View Details
Keywords: Sean Silverthorne
- January 2017
- Case
Exotic Interest Rate Swaps: Snowballs in Portugal
By: Boris Vallee, Patrick Augustin and Philippe Rich
This case explores a complex swap transaction implemented by Metro do Porto in 2007. It represents an opportunity to study fixed income derivative instruments, such as plain-vanilla swaps and structured swaps, as well as understand the opportunities and challenges of... View Details
Keywords: Swaps; Public Finance; Structured Finance; Credit Derivatives and Swaps; Public Sector; Transportation Industry; Rail Industry; Portugal
Vallee, Boris, Patrick Augustin, and Philippe Rich. "Exotic Interest Rate Swaps: Snowballs in Portugal." Harvard Business School Case 217-050, January 2017.
- December 1995
- Case
City Year: National Expansion Strategy (A)
City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of... View Details
Bradach, Jeffrey L., and Nicole Sackley. "City Year: National Expansion Strategy (A)." Harvard Business School Case 496-001, December 1995.
- 11 Aug 2011
- News
Thinking beyond pay to keep your star employees
- 14 May 2012
- News
Learning curve
- 31 Jan 2014
- News
Starbucks Looks Towards a More Digital Cup of Coffee
- 20 Jan 2015
- First Look
First Look: January 20
to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others in school. The current View Details
Keywords: Sean Silverthorne
- March 2024
- Article
Do Safety Management System Standards Indicate Safer Operations? Evidence from the OHSAS 18001 Occupational Health and Safety Standard
By: Kala Viswanathan, Matthew S. Johnson and Michael W. Toffel
Problem definition: Given the enormous disruptions and costs of occupational injuries, companies and buyers are increasingly looking to voluntary occupational health and safety standards to improve worker safety. Yet because these standards only require... View Details
Keywords: Occupational Health; Occupational Safety; Program Evaluation; Safety Performance; Injuries; OHSAS 18001; ISO 45001; Working Conditions; Safety; Standards
Viswanathan, Kala, Matthew S. Johnson, and Michael W. Toffel. "Do Safety Management System Standards Indicate Safer Operations? Evidence from the OHSAS 18001 Occupational Health and Safety Standard." Art. 106383. Safety Science 171 (March 2024).
- 2015
- Article
The Nobel Prize: The Identity of a Corporate Heritage Brand
By: Mats Urde and Stephen A. Greyser
Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332.
- 22 Nov 2016
- First Look
November 22, 2016
and Ananth Raman Abstract—To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the... View Details
Keywords: Sean Silverthorne
- July 2024
- Teaching Note
Leading Culture Change at Microsoft Western Europe
By: Amy C. Edmondson and Catherine Huang
This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and... View Details
Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television
- 18 Mar 2022
- Video
Assistant Professors Natalia Rigol and Benjamin Roth: Empower
- August 1996 (Revised December 1996)
- Case
Korean Development and Western Economics
By: George C. Lodge and Courtenay Sprague
Provides a summary of Korea's economic performance during the past 40 years. Korea's economic strategy is discussed with regard to context--both the domestic (historic) and the international factors that have informed Korea's development. Simultaneously, Korea also... View Details
Lodge, George C., and Courtenay Sprague. "Korean Development and Western Economics." Harvard Business School Case 797-008, August 1996. (Revised December 1996.)
- 20 Mar 2012
- First Look
First Look: March 20
case study of a multinational firm in the biotechnology sector to illustrate how the core-periphery framework works in multiple emerging markets across institutional differences. The analysis is based on 32... View Details
Keywords: Sean Silverthorne
Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- 25 Oct 2011
- News