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Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 01 Sep 2004
- News
Salter New Head of External Relations
In his new role as senior associate dean for External Relations, Professor Malcolm S. (“Mal”) Salter is ready and eager to shift his focus from the classroom to the global community of 65,000 HBS alumni. “The alumni community is an incredibly valuable asset for the... View Details
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
Campaign for Human Capital at the School District of Philadelphia" examines one district's innovative approach to recruiting and retaining qualified teachers; "Reinventing Human Resources at the School District of... View Details
- 01 Sep 2015
- News
Greater Than the Sum of its Parts
One Harvard: The Power of Collaboration For years, centuries even, Harvard has been an institution made up of distinct (and distinctive) schools conducting research and educating students largely independent of one another. As society becomes more global and challenges... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on voting outcomes and View Details
Keywords: by Dina Gerdeman
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
Jane Trahey
Trahey was one of the first women to own and manage a major advertising agency in the United States. A prolific copywriter and author, Trahey is credited with the inspiration for the long-running “What becomes a legend most?” campaign for... View Details
Keywords: Services
- 01 Mar 2015
- News
Communicating the Language of Business Across Borders
Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly pursue my work in the way that I have.” Neeley’s... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
Communicating the Language of Business Across Borders Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly... View Details
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- 06 Oct 2015
- News
Harvard Business School Planning Two New Buildings in Allston
- 14 Sep 2015
- News
Helping Investors Have an Impact
Philo Alto (MBA/MPA 2000) founded Asia Value Advisors to engage individuals and organizations in philanthropic ventures that create positive, sustainable impact. The advisory platform encourages cross-sector leadership and thinking among philanthropists, investors, and... View Details
- 10 Aug 2022
- News
Generosity Multiplied
increase the original contribution by as much as five times. “For example,” notes Reed, “if the Reed Foundation, which is a champion, commits £10,000 to the match fund for Save the Children, then that charity also has to get another supporter to match the £10,000. So... View Details
Keywords: Margie Kelley
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 13 May 2013
- News
The Personal Touch
Alex Timken has led all three Class of 1996 Reunion Campaigns, including a record-breaking 15th Reunion. That campaign raised more than $3 million, with Timken’s Section H achieving 57 percent participation, the highest in the class.... View Details
Albert D. Lasker
Lasker was a pioneer of hard-hitting advertising. He directed campaigns for such products as Palmolive Soap, Quaker Oats, and Pepsodent Toothpaste (he helped to found the latter company and was one of its directors for many years). He was... View Details
Keywords: Services
- March 2016 (Revised February 2023)
- Teaching Note
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details