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  • All HBS Web  (3,276)
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    • News  (886)
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  • October 29, 2020
  • Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Keywords: Brands and Branding; Business Model; Adaptation; Framework
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Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
  • August 2010 (Revised January 2013)
  • Case

Urban Water Partners (A)

By: Karthik Ramanna, George Serafeim and Aldo Sesia
The case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get the company through August 2010 but needs more capital thereafter. An HBS alumnus is interested in... View Details
Keywords: Accrual Accounting; Financial Statements; Business Startups; Social Entrepreneurship; Investment; Performance Evaluation; Dar es Salaam; Massachusetts
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Ramanna, Karthik, George Serafeim, and Aldo Sesia. "Urban Water Partners (A)." Harvard Business School Case 111-016, August 2010. (Revised January 2013.)
  • 20 Jan 2011
  • Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing

    How the Internet Became Commercial

    In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

    • 22 Apr 2021
    • Blog Post

    Launching the Women in Tech Initiative at HBS

    This past year the HBS Tech Club launched a new group called the HBS Women in Tech Initiative. The mission of this group is to connect women who are interested in the tech industry and to empower women with the skills, confidence, and View Details

      Archie L. Jones

      Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

      • April 2022 (Revised May 2022)
      • Case

      Mastercard Labs (A) (Abridged)

      By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
      When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
      Keywords: Organizational Behavior; Culture; Organizational Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Ecosystem; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Accelerator; Start-up; Intrapreneurship; Competitive Strategy; Business Model; Technological Innovation; Growth and Development Strategy; Digital Transformation
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      Hill, Linda A., Sunil Gupta, Emily Tedards, and Julia Kelley. "Mastercard Labs (A) (Abridged)." Harvard Business School Case 422-082, April 2022. (Revised May 2022.)
      • January 2007 (Revised December 2008)
      • Case

      The Challenges of Launching a Start-Up in China: Dorm99.com

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
      Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
      • Research Summary

      The Role of IT in Firm Scope Choice: Diversification or Specialization?

      The use of IT can have two, actually opposing, effects on product diversification depending on how technologies are used by the firm. On the one hand, some uses of IT can increase specialization because they allow customers to research and order products remotely,... View Details

      • August 2006 (Revised March 2008)
      • Case

      iPod vs. Cell Phone: A Mobile Music Revolution?

      By: David B. Yoffie, Travis D. Merrill and Michael Slind
      In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
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      Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
      • 10 Feb 2016
      • Sharpening Your Skills

      Sharpening Your Skills: New Insights into Career Development

      Harvard Business School researchers are offering unique insights into our workplaces and careers. In this world, taking a pay cut can help a career, promotions aren't always good things, and networking may... View Details
      Keywords: Re: Multiple Faculty
      • 06 Dec 2022
      • Blog Post

      Meet the Entrepreneurship Through Acquisition (ETA) Club

      search for, acquire, and operate a business in which they have a meaningful ownership position. For those of us that have ever dreamed of being an entrepreneur and running our own business, but lack an outstanding idea or the technical... View Details
      Keywords: Entrepreneurship
      • 18 Oct 2021
      • News

      The Shortages Hitting Countries around the World

        Jeffrey J. Bussgang

        General Partner, Flybridge Capital Partners

        Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

        Jeffrey J. Bussgang is a Senior... View Details

        • 09 Jul 2015
        • News

        How to Get the Most Out of a Conference

        • 28 May 2013
        • News

        HBS Announces 2013 HBS Leadership Fellows

          Stephen P. Bradley

          Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

          Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications
          • October 2023 (Revised March 2024)
          • Case

          KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

          By: George Serafeim, Siko Sikochi and Namrata Arora
          The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
          Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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          Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)
          • November 2001
          • Case

          Sigma Networks, Inc.

          By: Thomas R. Eisenmann and Christina L. Darwall
          Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
          Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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          Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.

            How to Build a Digital Brand That Lasts

            What makes a brand durable even as business models, technology and consumer behavior radically change? They key is that durable brands are adaptable brands — even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
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