Filter Results:
(856)
Show Results For
- All HBS Web
(3,795)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
Show Results For
- All HBS Web
(3,795)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
Sort by
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda of challenging sessions... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
- 01 Dec 2019
- News
The Race Against Resistance
ensuring], for example, fewer days in the hospital.” Triola echoes this argument. “Without any economic data to justify the use of premium-priced treatments over cheaper generics, how are you going to make the case that a hospital system should spend dollars on a View Details
Keywords: Lisa Scanlon Mogolov
- 01 Dec 2016
- News
Case Study: Sweat the Technique
completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case? To take part in a future “Case... View Details
Keywords: Dan Morrell
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for Mexico’s young urbanites. But by... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
and brand change to MCI. Her involvement coincided with the company's emergence from bankruptcy, as the board worked to install new leadership and restore stability. "To me, most of what we do on boards is straightforward," she observes.... View Details
- 01 Dec 2003
- News
Business Answers the Call
Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to Harvard, this time enrolling at the Graduate School of Education.... View Details
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
question about it.” Clay also attended the HBS Executive Education course Families in Business with his wife, Blythe, whom he refers to as “my board of directors”; daughter Heather; son Case, who acts as codirector of sales; and Case’s wife, Lorin. BLUEGRASS COUNTRY:... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in this new market. Other case... View Details
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details