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The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times... View Details

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

loan recipients to take out insurance on autos that were already insured. Wells Fargo management claimed that it was unaware of customer complaints collected by the insurance company. Further, when made... View Details

Keywords: by James Heskett; Banking

July 1997
Article

The Presidio Trust legislation: Preservation or Privatization?

By: Brian Trelstad

This analysis of the Presidio Trust legislation places the recent developments on the Presidio in the context of a century and a half of environmental planning. By first exploring the Presidio's history, and then tracing the more recent legislative background to the... View Details

Keywords: Presidio; Presidio Trust; National Parks; Urban Parks; Public-private Management; Natural Environment; Urban Scope; Planning

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10 Mar 2017
News

The Business of Lego Batman

weekends in a row. He spoke with associate editor Julia Hanna about everything from his approach to a film’s business plan, to the challenges of managing internal growth on his teams—and how the Lego Movie... View Details

Keywords: LEGO; Lego

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

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October 2014 (Revised June 2016)
Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred

MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details

Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria

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September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

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11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

general manager was granted autonomy, capital, and freedom to recruit star engineers from other divisions. D'Arbeloff presided as chairman of Aurora's board of directors,... View Details

Keywords: by Clark Gilbert; Technology

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

groups. Thus it is often essential to understand and manage linked games. To diagnose the impact of government on your business, you will need to pinpoint the types of games in... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

Editor's Note: Harvard Business School professors James Heskett, W. Earl Sasser, and Leonard A. Schlesinger literally wrote the book on service industry management with The Service Profit Chain. Now the trio is back with What Great... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

01 Dec 1997
News

A Piece of the Action

able to greatly increase our knowledge of the region and develop a deep understanding of business practices that cut across functional boundaries, from finance to human resource View Details

Keywords: Susan Young

01 Apr 1996
News

Stewards of the Seventh Generation

things to different people," says HBS assistant professor Forest L. Reinhardt, who teaches the MBA elective Business Management and the Natural Environment. "For example, many economists, in particular, take the view that harvesters View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports, Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For three... View Details

05 Nov 2007
Research & Ideas

The Changing Face of American Innovation

traditional applications like mechanical patents. Quantifying these technology differences is very important for business managers and public policymakers, but these differences also provide researchers an empirical foothold for... View Details

Keywords: by Sarah Jane Gilbert; Technology

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

in the United States, but US companies gave it all up.” HBS Professor of Management Practice Willy C. Shih served as president of Kodak's Digital & Applied Imaging business... View Details

Keywords: by Dina Gerdeman; Manufacturing

2014
Case

Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County

By: F. Warren McFarlan, Siqun Yang and Meihua Shen

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some... View Details

Keywords: Rural Entrepreneurship; Value Added; China; Risk Management; Microfinance; China

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06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree... View Details

Keywords: by Carla Tishler

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

Hi all, my name is Rhea! I was lucky enough to work for the National Park Service this summer as a business management intern with the Submerged Resources Center (SRC). The SRC is the NPS national dive program, responsible for... View Details

February 2008
Article

Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms

By: Carliss Y. Baldwin

This article constructs a theory of the location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of material, energy and... View Details