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Show Results For
- All HBS Web
(1,214)
- People (7)
- News (346)
- Research (603)
- Events (1)
- Multimedia (14)
- Faculty Publications (231)
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Sep 2014
- News
All For One
creative building blocks that contributed to an innovative whole. Instead of a cult of personality around a leader who compelled other people to follow, this kind of leadership was based on virtually the opposite—setting up structures... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the... View Details
- 02 Sep 2014
- First Look
First Look: September 2
such rifts, language training must include cross-cultural education. Publisher's link: http://hbr.org/2014/09/whats-your-language-strategy/ar/1 September 2014 Journal of Environmental Economics and Management Government Green Procurement Spillovers: Evidence from... View Details
Keywords: Sean Silverthorne
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies View Details
Keywords: Nonprofit / Government
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what about emerging markets, where... View Details
Keywords: faculty research
- 01 Sep 2003
- News
Richard Edelman
well. Appointed the firm’s CEO in 1997, he believes that there is usually an intersection of corporate and public interest. “Change is rarely revolutionary,” he says cheerfully. “You do better by being inside the tent.” Since earning his MBA, Edelman has been busy... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- Profile
Max Wibaux
before school, I liked building things from the ground up, even within large companies. It was exciting to create something entrepreneurial within an established company. Now I’m looking for ways to assist others in View Details
Keywords: CPG
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
lesson plans before they arrive, to building a special cafeteria to accommodate school groups, where three shifts of 450 students eat lunch almost every weekday. While McCarter is proud that the Field has increased the number of... View Details
- 01 Jun 2017
- Blog Post
How To Partner With a Club: Engage With Club Leaders
mission will assist in building your brand awareness to industry-based clubs, and create a synergy to coincide with your hiring needs. View a full list of HBS career-related student clubs and engage with... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
the West will fail. To succeed, they need to build trust within the existing structures—and this book shows how it's done Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53925 in press Proceedings of the National Academy... View Details
Keywords: Dina Gerdeman
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
several strategic imperatives: the need to build a strong, desirable, and prestigious brand identity and grow a profitable and sustainable business. The case also provides an opportunity to discuss the... View Details
Keywords: Carmen Nobel
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
leaned into marketing, taking courses and building a resume that showcased my strengths. A summer internship in marketing at Procter & Gamble confirmed I was on the right path, and I’ve never looked back. Making a career leap wasn’t... View Details