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Show Results For
- All HBS Web
(3,814)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
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- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 18 May 2017
- News
Getting to Know Student Class Day Speaker: Andrew Cone, MBA 2017
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
for someone from my era, when just one trip to class with your computer could get you branded “section weenie” for life. But here, it all seems part of the routine; most students are using their computers to view a spreadsheet of numbers... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
out of their lives like visitors from an industrial park." Quindlen's address was followed by more than a dozen panel discussions led by industry professionals on topics such as career choice, entrepreneurship and women's economic power, View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle Choir, re-energize it,... View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Dec 1999
- News
A Class Act
both. William D. Washburn (MBA '34) February 1961 Heard from Pete Foster, who continues to operate very successfully as a brand man for Procter & Gamble's Germasetic Dreft Soap - which is especially for diapers. His wife reports adequate... View Details
Keywords: Nancy O. Perry
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
- 05 Oct 2021
- News
Launch Signals
the fastest-growing DTC brand with a 313.7 percent increase in online traffic quarter-over-quarter. Both Fitzgerald and de Zárraga see Flare as a stopgap measure until cultural and policy changes shift the prevailing environment around... View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented is complex or relies heavily on... View Details