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- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
dangerous, and male-dominated—because these settings have undergone radical operational and cultural changes designed to increase safety and effectiveness. In the particular company we studied, these changes resulted in a decline in the... View Details
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- 11 Feb 2014
- First Look
First Look: February 11
http://people.hbs.edu/mluca/Papers%20on%20RIS/Land%20Reform.pdf August 2013 Psychological Science Evil Genius? How Dishonesty Can Lead to Greater Creativity By: Gino, F., and S. Wiltermuth Abstract—We propose that dishonest and creative View Details
Keywords: Sean Silverthorne
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
called Diamonds and Seven Stars. They have the highest lifetime value to the organization and, in addition, exhibit a much higher willingness than other guests to help Harrah's improve its business. Interestingly, this kind of approach helps explain many of the... View Details
Keywords: by Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
valuation estimates to examine whether analysts reliably assess the risk surrounding a firm's fundamental value. We find that the spread in analysts' state-side contingent valuations captures the riskiness of operations and predicts the... View Details
Keywords: Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
field and the central research questions that it sought to answer. However, the commitment to engage with the complexities of business and the disinclination to rely on models with simplistic assumptions about business behavior also... View Details
Keywords: Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
employee learning into changes in individual and organization behavior or improved financial performance. Put simply, companies are not getting the return they expect on their investment in training and education. By investing in training... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
PublicationsCapitalism: Its Origins and Evolution as a System of Governance Author:Bruce R. Scott Publication:Springer-Verlag, 2011 Abstract Two systems of governance, capitalism and democracy, prevail in the world today. Operating... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
- 12 Mar 2013
- First Look
First Look: March 12
sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay), connecting buyers and sellers without... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details
- 26 May 2015
- Research & Ideas
Corporate Field Researchers Share Tricks of the Trade
world. Among economic scholars, field research often takes place within the walls of corporations, non-profits, small businesses, or government entities. Ideally, these organizations eventually can apply the findings of the research to improve View Details
Keywords: by Carmen Nobel
- 19 Jul 2011
- First Look
First Look: July 19
PublicationsBroadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Publication:Management Science (forthcoming) Abstract The long-standing argument that focused View Details
Keywords: Sean Silverthorne
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
Increasingly, it seems, there are just two types of companies left in the world: dot-coms and "wanna-dots." The dot-coms, of course, are the pure Internet companies operating on-line businesses. Most of them are less than five... View Details
Keywords: by Rosabeth Moss Kanter
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to... View Details
Keywords: Martha Lagace
- 14 Dec 2010
- First Look
First Look: Dec. 14
of shared beliefs resulting in similar and concurrent firm behavior; second, that firms notice and imitate the behaviors of firms from the same prior industry; and third, that as firms gain experience with particular features, the... View Details
Keywords: Sean Silverthorne
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- 22 Dec 2015
- First Look
December 22, 2015
competitive landscape, Cineplanet, the leading movie cinema chain in Peru, hired a team of IDEO designers to reinvent the movie-going experience for Peruvians. Cineplanet’s management team wishes to better align the company’s operating... View Details
Keywords: Carmen Nobel
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
- 29 Jul 2002
- Research & Ideas
Get Off the Dime!
urgency—with on-your-toes behavior that looks for opportunities and problems, that energizes colleagues, that beams a sense of "let's go." Without enough urgency, large-scale change can become an exercise in pushing a gigantic... View Details
Keywords: by John P. Kotter & Dan S. Cohen