Publications

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

winter 1997
Article

Risk and Reward in Private Equity Investments: The Challenge of Performance Assessment

By: Paul A. Gompers and J. Lerner

Keywords: Risk and Uncertainty; Motivation and Incentives; For-Profit Firms; Equity; Investment; Problems and Challenges; Performance

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November 1996
Background Note

Some Thoughts on Business Plans

By: William A. Sahlman

A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details

Keywords: Business Plan; Entrepreneurship; Framework; Opportunities

October 1996
Background Note

Building Effective One-on-One Work Relationships

By: Linda A. Hill

Addresses how to build effective one-on-one work relationships. Spells out the importance of analyzing your network and understanding on whom you are dependent. Also provides some criteria for assessing the quality of your relationships. Finally, it discusses how to... View Details

Keywords: Performance Effectiveness; Quality; Networks; Conflict and Resolution

October 1996
Article

Assessing the Work Environment for Creativity

By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron

We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details

Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory

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September 1996 (Revised October 1996)
Case

Clarkson Lumber Company

By: Thomas R. Piper

The owner of a rapidly growing retail lumber company is considering the financial implications of continued rapid growth. The magnitude of the company's future financing requirements must be assessed in the context of the company's access to bank finance and/or equity... View Details

Keywords: Business Growth and Maturation; Financial Reporting; Forecasting and Prediction; Business Strategy; Financial Strategy; Commercial Banking; Borrowing and Debt; Equity; Corporate Finance

1996
Working Paper

Independence on Relative Probability Spaces and Consistent Assessments in Game Trees

By: Elon Kohlberg and Philip J. Reny

February 1996
Background Note

Managing for Creativity

By: Teresa M. Amabile

Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is... View Details

Keywords: Innovation and Invention; Management Practices and Processes; Organizational Culture; Creativity; Motivation and Incentives; Technology

December 1995
Case

Assessing Foreign Business Practices

By: Debora L. Spar

As businesses expand worldwide, corporations are increasingly being forced to grapple with definitions of "acceptable" foreign conduct. What differentiates a "bribe" from a "commission"? Should managers abroad refer to local custom or their own national laws in... View Details

Keywords: Crime and Corruption; Cross-Cultural and Cross-Border Issues

December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

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October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

July 1995 (Revised April 1999)
Case

Becton Dickinson (E): An Assessment of Strategic Human Resource Management Profiling

By: Michael Beer and Pamela J. Maus

This case presents an assessment of the strategic human resource management (SHRM) profiling process implemented at Becton Dickinson. It explores the questions the assessment raised about the viability of the process and what aspects might be changed if the process is... View Details

Keywords: Change Management; Human Resources; Management Practices and Processes; Strategic Planning; Health Industry

1995
Working Paper

Assessing the Work Environment for Creativity

By: Teresa M. Amabile, Regina Conti, Heather Coon, Jeffrey Lazenby and Michael Herron

June 1995
Case

Northern Telecom and Tong Guang Electronics (B): Building Success

By: Rosabeth M. Kanter and Pamela A. Yatsko

This case continues the story of the joint venture in China between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China. It shows how North Americans learned to operate in a very different cultural environment in China and provides an opportunity to... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Culture; Telecommunications Industry; Manufacturing Industry; Canada; China

1 May 1995
Conference Presentation

The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations

By: Teresa M. Amabile

Keywords: Motivation and Incentives

January 1995 (Revised August 1997)
Background Note

Cross-Border Valuation

By: Kenneth A. Froot and W. Carl Kester

Provides a review of valuation techniques used to assess cross-border investments. Discusses the discounting of free cash flows with a weighted average cost of capital and the use of adjusted present value. Special concerns such as foreign-exchange risk, country risks,... View Details

Keywords: Valuation; Cross-Cultural and Cross-Border Issues