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  • All HBS Web  (1,581)
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    • News  (427)
    • Research  (778)
  • Faculty Publications  (226)
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  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 07 Jul 2009
  • First Look

First Look: July 7

novel, as well as individual cases). Four principles guided development of the series and its associated pedagogy: 1) emphasis on integrative, soft-skill, and business-oriented aspects of IS, independent of underlying technologies; 2)... View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 19 Jul 2011
  • First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

concentrated among firms with high growth opportunities or firms confronting adverse circumstances, consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

and changes in the practitioner community that we were drawn to try to operationalize our thinking into recommendations that would allow the actors to do things differently, and dramatically increase the value we could achieve from all... View Details
Keywords: by Roger Thompson; Health
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

believes that all of St. HOPE's other activities—economic development, civic leadership development, and the arts—are interdependent with transforming urban education. Raises questions of growth, including the challenges of replicating a model View Details
Keywords: Martha Lagace
  • 02 Aug 2011
  • First Look

First Look: August 2

seed-capital investments or alumni groups. Experiments with other models, whether internal or with partners, provide experience and readiness for future change. Learning from partners, or from corporate venture capital investments, is a... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2010
  • First Look

First Look: June 15

institutional logics in unprecedented ways) can develop and maintain their hybrid nature in the absence of a "ready-to-wear" model for handling the tensions between the logics they combine. The results of our comparative study... View Details
Keywords: Martha Lagace
  • 13 Oct 2015
  • First Look

October 13, 2015

search engine, it has increasingly developed and promoted its own content as an alternative to results from other websites. By prominently displaying Google content in response to search queries, Google is able to use its dominance in... View Details
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for industrial parts and suppliers.... View Details
Keywords: by Staff; Web Services; Technology
  • 18 Jun 2013
  • First Look

First Look: June 18

https://www.hbs.edu/faculty/Pages/item.aspx?num=39382   Cases & Course Materials Harvard Business School Case 913-041 SaferTaxi: Connecting Taxis and Passengers in South America SaferTaxi, a taxi booking service in South America, must develop its... View Details
Keywords: Anna Secino
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 27 May 2009
  • First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W. Morris Abstract Innovative... View Details
Keywords: Martha Lagace
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

operatives getting out in the communities and face-to-face contacts. Phone banks were de-emphasized. "It was a historic moment for the 2008 and 2012 elections in the way ground troops were utilized," Chung says. Mass Advertising Turning... View Details
Keywords: by Dina Gerdeman
  • 22 Nov 2011
  • First Look

First Look: November 22

social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate whether this connectedness is associated with their compensation level and their firm's overall performance.... View Details
Keywords: Sean Silverthorne
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
Citation
Purchase
Related
Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

  Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of... View Details
Keywords: Martha Lagace
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

from both streams, this paper seeks to shed light on the complexity of cross-boundary teaming, while highlighting factors that may enhance its effectiveness. We develop an integrative model to provide greater explanatory power than... View Details
Keywords: Sean Silverthorne
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