Publications

01 Mar 2018
News

Democratizing Data to Favor Farmers

fragmented and on their own. “I cannot think of another industry as large or as fundamental as agriculture that is structured that way,” says Baron. “It’s as if every oil well... View Details

Keywords: Sasha Issenberg

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 2014
Teaching Plan

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Mar 2010
News

Alumni Books

and methodologies centered on the value chain that can be used to design, implement, and evaluate agricultural and View Details

May 2011
Teaching Note

The Dutch Flower Cluster (TN)

By: Jorge Ramirez-Vallejo and Michael E. Porter

Teaching Note for 711507. View Details

Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya

12 Apr 2011
First Look

First Look: April 12

Venezuelan subsidiary's financial statements into euros. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/111119-PDF-ENG International Agribusiness in China: Charoen Pokphand Group William C. Kirby, Michael Shih-ta Chen,... View Details

Keywords: Sean Silverthorne

09 Jan 2014
Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

and 1920—and also a time of substantial demographic change, as the country moved from being predominantly agricultural to being industrial and... View Details

Keywords: by Sean Silverthorne

2007
Case

The John Deere 8030 Tractor

By: Vijay Govindarajan and Chris Trimble

This is not your grandfather's tractor! Deere & Company created a technological marvel when they created the 8030 tractor, with options such as GPS, AutoTrac, and a high-tech comfortable seat. The case study illustrates the challenges of launching a complex new product... View Details

Keywords: Technological Innovation; Machinery and Machining; Product Launch; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry

Read Now

15 Jul 2011
Working Paper Summaries

Poultry in Motion: A Study of International Trade Finance Practices

Keywords: by Pol Antras & C. Fritz Foley; Agriculture & Agribusiness

May 2013
Supplement

Keggfarms (India):Which Came First, the Kuroiler(TM) or the KEGG(TM)?

This is a spreadsheet supplement for HBS case #807089 (Keggfarms). Includes Exhibit 1, Exhibit 4, and Exhibit 5. View Details

Keywords: Entrepreneurial Finance; Entrepreneurial Management; Entrepreneurs; International Entrepreneurial Finance; Entrepreneurship; Globalization; Finance; Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

03 Oct 2006
First Look

First Look: October 3, 2006

relational aspects of blue-collar work are dwindling. How can positive communities among workers be enhanced while work becomes progressively more asocial? My Policies or Yours: Do OECD Agricultural Policies Affect Poverty in Developing... View Details

Keywords: Sean Silverthorne

February 2019 (Revised February 2020)
Case

Koita Foods

By: Lynda M. Applegate, Elie Ofek and Michael Norris

In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market. View Details

Keywords: Organic Milk; Mom Blog; Entrepreneurship; Cash Flow; Food; Growth Management; Investment; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai

May 2021
Case

Endeavor Kenya: Building an Entrepreneurial Ecosystem

By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin

In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details

06 Nov 2012
First Look

First Look: November 6

effects of corporate governance should be greatest when firms become overvalued. We test this simple yet powerful idea. Using proxies of firm and industry price deviations from fundamentals View Details

Keywords: Sean Silverthorne

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 1971 (Revised May 1984)
Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details

Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry