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Show Results For
- All HBS Web
(1,128)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
- 21 Aug 2007
- First Look
First Look: August 21, 2007
decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish to invest in such loans.... View Details
Keywords: Martha Lagace
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation.... View Details
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
framework—that lets executives map the institutional contexts of any country. Economics 101 tells us that companies buy inputs in the product, labor, and capital markets and sell their outputs in the products (raw materials and finished goods) or View Details
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and... View Details
Keywords: by Sean Silverthorne
- Web
Drone Policy | About
advertising purposes for HBS, Harvard University, or other organizations are not permitted over HBS property. HBS requires recreational UAS operators to request approval from HBS Operations prior to flight. A request can be submitted by... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry... View Details
- 01 Sep 2007
- News
To The Rescue
traditional Indian greeting. It’s hard for Western observers to fathom, but EMRI’s 108 service is India’s first coordinated emergency response system, similar to the 911 system in the United States. At least for residents of Andhra... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
http://www.hbs.edu/research/pdf/10-038.pdf Fluid Teams and Fluid Tasks: The Impact of Team Familiarity and Variation in Experience (revised) Authors: Robert S. Huckman and Bradley R. Staats Abstract In many manufacturing and service... View Details
Keywords: Martha Lagace
- 01 Sep 2009
- News
How to Fix Wall Street
"I'm making this decision on principle, just to see how it feels." ©The New Yorker Collection 2003 Leo Cullum from Cartoonbank.com. All Rights Reserved. Another bubble is brewing. Only this time it is a regulation bubble. As agencies and... View Details
- Career Coach
Cindy Horowitz
has held include strategic planning, M&A, financial planning & analysis, and investor relations, leading to CFO of a NYSE company. Cindy also enjoys helping students gain better understanding of financial careers both in corporations and financial View Details
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
In the wake of the financial crisis, many once-esoteric investment terms have become a familiar part of our vocabulary. The role of structured finance securities such as collateralized debt obligations (CDOs), for example, and the part played by ratings View Details
- 25 Jun 2014
- News
A Man on a Mission
"My wife says I flunked retirement," says Julian Earls (PMD 37, 1979) with a laugh. Maybe so, but he clearly has never flunked anything else. The holder of 10 university degrees, including six honorary doctorates, the recipient of government View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
Enforcement agency (ICE) over questions about how ICE conducts its business in handling immigrant families. Many assumed a legalistic stance, reminding us that ICE, as a duly created agency of the government... View Details
- 01 Sep 2016
- News
Pricing Paradise
True Cost of the Iraq Conflict. “The mission of the National Park Service is to protect these resources in perpetuity, but that’s difficult to do when you don’t have a total economic value for that resource.” Previous attempts at... View Details
Keywords: Julia Hanna
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
Ernst & Young, or McKinsey should all get a shot at becoming candidates to run cities and districts with a history of corruption. Entities that are experts at municipal accounting, consulting to foreign governments, or providing services... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details