Publications

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry

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19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

R&D spent in the US in the last couple of decades. And that is just a corpus of knowledge that is the ultimate public good, right? Anybody can access it in theory. India does not invest adequately in R&D, sadly. I’ve written about... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

11 Oct 2004
Research & Ideas

Four Ways to Create Lasting Change

Clinics in Minnesota. That effort produced enduring behavioral and cultural changes regarding an issue (medical errors) that has proven very difficult to address for many health care institutions. Moving... View Details

Keywords: by Martha Lagace

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

themselves were more likely to be connected with subordinates on Facebook. We suggest this is because people view women who share personal information as warm, which offsets the view of bosses as lacking warmth.” Be View Details

Keywords: by Rachel Kim Raczka

Article

Pride to Cooperate: The Consideration of Pride Promotes Cooperation in a Social Dilemma

By: Anna Dorfman, Tal Eyal and Yoella Bereby-Meyer

In social dilemmas, broad collective interests conflict with immediate self-interests. In two studies, we examine the role of pride in guiding cooperative behavior in a social dilemma. We find that the consideration of pride led to more cooperation compared to the... View Details

Keywords: Social Dilemma; Cooperation; Pride; Joy; Social Emotions

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March 2022 (Revised August 2022)
Case

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern and Alpana Thapar

In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating... View Details

Keywords: Growth and Development Strategy; Technological Innovation; Partners and Partnerships; Strategic Planning; Health Care and Treatment; Analytics and Data Science; Digital Platforms; Health Industry; Lebanon; United Kingdom; United States

September 2014 (Revised February 2015)
Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details

Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States

17 Oct 2023
HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

fact, they can just as easily lose great customers in the process. “There is such a thing as a poorly thought-out subscription model,” says Ofek, the Malcolm P. McNair Professor of Marketing at HBS. “You have to be View Details

Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

evaluation occurs throughout sourcing, valuing, structuring and negotiating. Given the potential time drain, the best angel investors are careful and strategic in their approach to evaluation. Angels take a... View Details

Keywords: by David Amis & Howard Stevenson

23 Feb 2015
Research & Ideas

How to Break the Expert’s Curse

not gain access to their diaries; they were told to recall their experiences from memory. After completing the questionnaire, all the veteran interns were asked View Details

Keywords: by Carmen Nobel; Education

March 2018
Case

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details

Keywords: Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry

07 Feb 2023
Research & Ideas

Supervisor of Sandwiches? More Companies Inflate Titles to Avoid Extra Pay

If it seems like everyone is a manager these days, you may be onto something. Not only is there a profusion of assistant managers, there are also now carpet shampoo and food cart managers, directors of first impressions, assistant bingo managers, and price scanning... View Details

Keywords: by Scott Van Voorhis

October–December 2022
Article

How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty

By: Michaela J. Kerrissey, Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy and Christopher Peabody

Background: Psychological safety—the belief that it is safe to speak up—is vital amid uncertainty, but its relationship to feeling heard is not well understood.
Purpose: The aims of this study were (a) to measure feeling heard and (b) to assess... View Details

Keywords: Burnout; Crisis; Psychological Safety; Feeling Heard; Process Adaptation; Interpersonal Communication; Well-being; Health Care and Treatment; Adaptation

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September 2017 (Revised February 2023)
Case

Intermountain Healthcare: Pursuing Precision Medicine

By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley

Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment... View Details

Keywords: Precision Medicine; Healthcare; Innovation; Cancer; Cancer Research; Health Care; Technology; Health Care and Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices and Conditions; Health Industry; Insurance Industry; Utah; United States; North America