Publications

2011
Working Paper

The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors

By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee

Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction networks of two large sectors in Japan at a single point in time. In... View Details

Keywords: Customer Value and Value Chain; Market Transactions; Networks; Competitive Strategy; Vertical Integration; Auto Industry; Auto Industry; Japan

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20 Oct 2009
First Look

First Look: October 20

Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its... View Details

Keywords: Martha Lagace

05 Mar 2020
News

Green Light

between ideas and then visualizing and building maps to explain those correlations. These cartography skills have proved vital to her career. In the late 1990s, Lo was working on innovation and ventures for a media company in London when she realized that the View Details

Keywords: Dan Morrell; photographed by Scott Nobles

01 Mar 2003
News

Naina Lal Kidwai

mother of two children, Kidwai, a devotee of Western and Indian classical music, enjoys returning to the Himalayas for trekking and to observe wildlife. India and China seem similar — slumbering giants waking to a global, market economy.... View Details

Keywords: Garry Emmons; Funds, Trusts, and Other Financial Vehicles; Finance

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

06 Dec 2021
News

Research Brief: Launching into a Downturn

reason that these people are more constrained by bumpy labor markets than others. The paper has implications for founders and funders alike. Entrepreneurs, Roche says, need to be true to themselves if they’re launching because of a lack... View Details

Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Publishing Industries (except Internet)

July 1997 (Revised September 1997)
Case

USAA: Catastrophe Risk Financing

By: Kenneth A. Froot and Mark Seasholes

Describes the first major risk financing using catastrophe bonds. Provides a basis for discussing the securitization of insurance risks. View Details

Keywords: Financial Management; Insurance; Capital Markets; Natural Disasters; Risk Management; Bonds; Insurance Industry; Insurance Industry; United States

01 Feb 1999
News

New Releases

edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details

Keywords: Nancy O. Perry

January 2000
Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details

Keywords: Brands and Branding; Financial Services Industry

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for complementary goods (such as concerts,... View Details

Keywords: Re: Multiple Faculty

19 Nov 2015
Blog Post

What to Expect During Your Second Year at HBS

and tracking them in the marketplace. In my second semester, I worked with a classmate to explore how women in finance help other women in finance throughout their career development. Through this independent project, we conducted in depth, one-on-one interviews with... View Details

16 Aug 2022
News

HBS Club of Japan Event Highlights HBS Fellowship

included the opening of the Japanese Research Center in 2002 and the annual Independent Field Course that launched in 2011. Amano, a marketing professor, gave a lecture entitled “Gaming or Gambling? An Empirical Investigation of the Role... View Details

Keywords: Margie Kelley

25 Aug 2022
News

Comfort Zone

comfortable, that task has to fall to the airports. “Travel was stressful already, and even more so after COVID. The airports need to respond by making this time as relaxing as possible,” says Fraser, who is also a trained architect, serves on View Details

01 Feb 1999
News

Entrepreneurs Speak at HBS

enterprises - "We start from scratch each time as a way of making sure it's really ours" - in industries where he believes customers are being ill-served or have few choices. Growth is financed by revenues, and companies are kept... View Details

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Electronics Industry

April 2008 (Revised February 2010)
Teaching Note

Microsoft adCenter

By: Peter A. Coles and Benjamin Edelman

Teaching Note for [908049]. View Details

Keywords: Technology; Advertising; Software; Information Technology Industry

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (C), Video

Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details

Keywords: Advertising; Consumer Products Industry