Customization and Personalization - Publications - Faculty & Research - Harvard Business School

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July 2012
Case

Revenue Solutions, LLC

By: Richard S. Ruback and Royce Yudkoff

Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of... View Details

Keywords: Work-Life Balance; Partners and Partnerships; Small Business; Israel; United States

2014
Article

In Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization

By: Michel Anteby and Amy Wrzesniewski

Purpose: Multiple forces that shape the identities of adolescents and young adults also influence their subsequent career choices. Early work experiences are key among these forces. Recognizing this, youth service programs have emerged worldwide with the hope of... View Details

Keywords: Organizational Identity; Socialization; Youth; Youth Service Programs; Identity; Mission and Purpose; Age; Personal Development and Career; Service Industry; Europe

August 2018
Case

Christine Lagarde (A): A French Prime Minister Calls

By: Julie Battilana and Carin-Isabel Knoop

This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details

Keywords: Personal Development and Career; Power and Influence; Decision Making

March 2000
Case

Magdalena Yesil

By: Myra M. Hart and Mary Rotelli

Magdalena Yesil, investor and former entrepreneur, must decide whether to become a venture partner at US Venture Partners. This case discusses career progression, entrepreneurship, and deciding among career alternatives. Yesil's entrepreneurial experiences include... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Personal Development and Career; Partners and Partnerships

October 2007
Article

Grist: A Strategic Approach to Climate

By: Michael E. Porter and Forest Reinhardt

Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details

Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy

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January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

August 2003 (Revised December 2004)
Case

Amy Kelly's Written Interview

Presents former Self-Assessment and Career Development student Amy Kelly's response to the "Written Interview" assignment. View Details

Keywords: Personal Development and Career

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January – February 2011
Article

Are You a Good Boss-Or a Great One?

By: Linda A. Hill and Kent Lineback

Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details

Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks

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2020
Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral

Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details

Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result

June 2024
Teaching Note

Dirk Nowitzki: Changing the Game

By: Boris Groysberg, Katherine Connolly Baden and Robin Abrahams

Teaching Note for HBS Case No. 420-031. NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to... View Details

Keywords: Problems and Challenges; Practice; Retirement; Work-Life Balance; Success; Knowledge Acquisition; Knowledge Sharing; Knowledge Use and Leverage; Growth and Development; Philanthropy and Charitable Giving; Performance; Sports Industry; United States

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

June 2002 (Revised September 2002)
Case

Alan Greenspan

By: Huw Pill and Allison Morhaim

Describes the life and times of Alan Greenspan. View Details

Keywords: Personal Development and Career; Economy; Policy; Macroeconomics

10 Jan 2005
What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

that will be perceived as doing the least harm to a status quo that is not perceived by most (at least in the U.S.) as being currently painful? What kind of trade-offs should be made between personal responsibility, free enterprise, View Details

Keywords: by James Heskett; Financial Services

2010
Working Paper

A Brief Postwar History of U.S. Consumer Finance

By: Andrea Ryan, Gunnar Trumbull and Peter Tufano

This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States

November 2006
Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details

Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career

February 2021 (Revised September 2022)
Case

Marie Curie: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Marie Curie from a poor family in Poland to the pinnacle of scientific fame. The case describes how Curie, as a young woman interested in science, found a way to earn a doctorate at the Sorbonne and perform pathbreaking research on... View Details

Keywords: Legacy; Impact; Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Personal Development and Career

April 2021
Article

For the Love of Money: The Role of Financially Contingent Self-worth in Romantic Relationships

By: Deborah E. Ward, Lora E. Park, Courtney M. Walsh, Kristin Naragon-Gainey, Elaine Paravati and Ashley V. Whillans

Financial conflicts are among the top reasons for dissatisfaction and dissolution in romantic relationships. Beyond economic strain, however, few studies have examined the psychological antecedents of financial conflicts that contribute to relationship satisfaction.... View Details

Keywords: Conflict and Resolution; Family and Family Relationships; Satisfaction; Personal Finance

December 13, 2017
Article

What It Takes to Become a Great Product Manager

By: Julia Austin

As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details

Keywords: Management; Product Development; Personal Development and Career

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August 2008
Supplement

Philipp Justus at eBay Germany (C)

By: Linda A. Hill and Emily Stecker

This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details

Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany

May 1998
Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon

Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details

Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry

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