Publications

Career Coach

Alan Braly

included launching a startup to commercialize an interventional oncology medical device. He was previously at Health Advances, a boutique healthcare strategy consulting firm, where he led engagements in diagnostics, therapeutics, medical... View Details

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

difference between stealth positioning and deceit. The difference is both ethical and economic. When used thoughtfully, stealth positioning is a legitimate way to diffuse prejudice about a product or... View Details

Keywords: by Youngme Moon

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

August 2017
Supplement

CareMore Health System (B)

By: Robert S. Huckman and Brian W. Powers

This supplement to “CareMore Health System (A)” discusses the company's early experience introducing its managed Medicaid model in the Des Moines, Iowa, market. It also provides an update on the Memphis program discussed in the (A) case. View Details

Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Health Industry; United States

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

September 2004 (Revised May 2006)
Case

Bohemian Crowns: Ceskoslovenska Obchodni Banka (A)

By: Rawi E. Abdelal, Vincent Dessain and Monika Stachowiak

Tells the story of the Czech transition from a centrally planned to a free market economy, describing the first economic reforms, the fixed-exchange rate regime, and the voucher privatization. Also explains why, in the middle of the 1990s, the Czech Republic... View Details

Keywords: History; Currency Exchange Rate; Credit; Government Administration; Decisions; Economic Systems; Expansion; Mergers and Acquisitions; Developing Countries and Economies; Banks and Banking; Banking Industry; Czech Republic

29 Jun 2007
First Look

First Look: June 29, 2007

"locked-in," but because the commercial firm deploys a "divide and conquer" strategy to attract early adopters and exploit late adopters. To capitalize on... View Details

Keywords: Martha Lagace

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a... View Details

Keywords: by Paul R. Lawrence

22 Jun 2010
First Look

First Look: June 22

Authors:Marcelo de Paiva Abreu and Felipe Tâmega Fernandes Abstract This paper surveys the formation and development of the insurance business in Brazil. It describes its... View Details

Keywords: Martha Lagace

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

26 Jan 2010
First Look

First Look: Jan. 26

traffic are sufficiently improved relative to the offerings of the ad auctions when separate. When there is an insufficient improvement, such mergers can harm advertisers. Download the paper: http://www.hbs.edu/research/pdf/10-055.pdf Investing in Improvement: View Details

Keywords: Martha Lagace

February 2005
Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details

Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

Article

The Evolution of Science-Based Business: Innovating How We Innovate

By: Gary P. Pisano

Science has long been connected to innovation and to business. As early as the late 19th century, chemical companies, realizing the commercial potential of science, created the first industrial research laboratories. During much of the 20th century, large-scale... View Details

Keywords: Entrepreneurship; Governance; Innovation and Management; Risk Management; Research and Development; Science-Based Business; Commercialization

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October 2024
Teaching Note

El Salvador: Launching Bitcoin as Legal Tender

By: Laura Alfaro

Teaching Note for HBS Case No. 322-055. In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had... View Details

Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Government Administration; Latin America; El Salvador

23 Sep 2008
First Look

First Look: September 23, 2008

has arrived. Thanks to 50 years of research by judgment and decision-making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded. This paper argues that... View Details

Keywords: Martha Lagace

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry