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Show Results For
- All HBS Web
(18,410)
- People (87)
- News (5,941)
- Research (7,217)
- Events (85)
- Multimedia (303)
- Faculty Publications (3,913)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; "Marketing Analytics"; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- August 2011
- Supplement
Interview with Raj Datta, Former Chief Knowledge Officer of MindTree
By: David A. Garvin
MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collborative communities, and its strong culture and values. The CEO has a set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must... View Details
Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India
Garvin, David A. "Interview with Raj Datta, Former Chief Knowledge Officer of MindTree." Harvard Business School Video Supplement 312-704, August 2011.
- 13 Apr 2012
- News
An Innovative Education
- 17 Jul 2024
- News
Harvard Business School Announces Its 2024-2025 Blavatnik Fellows
- 11 Aug 2016
- News
Food Recovery Entrepreneurs Workshop Summary
- December 2011 (Revised April 2012)
- Case
Transforming Verizon: A Platform for Change
By: Rosabeth Moss Kanter and Matthew Bird
A new CEO steps into the shoes of his long-time predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company's strategic repositioning. The new CEO reflected on Verizon's recent successes,... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Globalized Firms and Management; Groups and Teams; Telecommunications Industry
Kanter, Rosabeth Moss, and Matthew Bird. "Transforming Verizon: A Platform for Change." Harvard Business School Case 312-082, December 2011. (Revised April 2012.)
- June 2014
- Article
The Capitalist's Dilemma
By: Clayton M. Christensen and Derek C. M. van Bever
Sixty months after the 2008 recession ended, the economy was still sputtering, producing disappointing growth and job numbers. Corporations seemed stuck: Despite low interest rates, they were sitting on massive piles of cash and failing to invest in new initiatives. In... View Details
Keywords: Capital Investments; Creating Markets; Evaluating Business Investments; Innovation; Emerging Markets; Investment; Economic Growth; Capital; Innovation and Invention
Christensen, Clayton M., and Derek C. M. van Bever. "The Capitalist's Dilemma." Harvard Business Review 92, no. 6 (June 2014): 60–68.
- 04 Apr 2019
- Blog Post
Finding Your Creative Outlet on Campus
engaging, and a great way to meet cool people.” Taking listeners behind the scenes For season two of the podcast, the team decided to focus on uncovering stories that revealed facets of the HBS community in a View Details
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
- 23 Jul 2015
- News
Money Cannot Be the God of Life: How CEO Pay Drives Inequality
- 23 May 2011
- News
What Loyalty? High-End Customers are First to Flee
- September 2020
- Case
Uber at a Crossroads (2017)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details
Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry
Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
- January 2015 (Revised January 2017)
- Case
Curriculum Associates: Turning the Page from Tradition to Innovation
By: John J-H Kim and Christine S. An
Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details
Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
Kim, John J-H, and Christine S. An. "Curriculum Associates: Turning the Page from Tradition to Innovation." Harvard Business School Case 315-053, January 2015. (Revised January 2017.)
- October 2020 (Revised February 2025)
- Technical Note
Reinvention
By: Ryan Raffaelli
This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,... View Details
Keywords: Innovation And Strategy; Leadership And Change Management; Organizational Ambidexterity; Exploration And Exploitation; Innovation and Management; Innovation Leadership; Leading Change; Technology Adoption; Change Management; Organizational Change and Adaptation
Raffaelli, Ryan. "Reinvention." Harvard Business School Technical Note 421-041, October 2020. (Revised February 2025.)
- September 2013 (Revised June 2017)
- Supplement
IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details
Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho
Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners." Harvard Business School Supplement 314-050, September 2013. (Revised June 2017.)
Moving Science: The Rowland Institute at Harvard
Set in 2022, this case describes the considerations involved in organizing the physical relocation of the Rowland Institute at Harvard (RIH), a research institute established in 1980 by Edwin H. Land, the founder of the Polaroid Corporation, for the advancement of... View Details
- 20 Dec 2019
- Blog Post
Top 10 MBA Voices Blogs of 2019
share their interests, their admissions fears, and their goals in our Class of 2020 student profiles. Read More>>> What to Expect from Your First Week at HBS By the time classes started, and before... View Details
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne