Publications

November 1993 (Revised October 1995)
Case

Sunrise Medical, Inc.'s Wheelchair Products

Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details

Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry

December 2002 (Revised February 2003)
Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details

Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

01 Mar 2021
Blog Post

Building Sustainable Brands

I manage the strategy and P&L for 5 of our Yoplait brands, as well as a cross functional team of over 30 people! My first launch entered stores in late December - so keep an eye out for something new... View Details

June 2016
Supplement

Supply Chain Finance at Procter & Gamble Spreadsheet Supplement

By: Benjamin C. Esty, Scott Mayfield and David Lane

In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details

December 2002 (Revised October 2006)
Case

Tesco Plc.

By: David E. Bell

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details

Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry

20 Sep 2016
First Look

September 20, 2016

to Jewish organizational life. Inspired by 30 years of pioneering work by retail giant Leslie Wexner’s philanthropic focus on Jewish leadership, More Than Managing brings together diverse and remarkable thinkers to address challenges... View Details

Keywords: Sean Silverthorne

01 Dec 2001
News

Navigating Success in Volatile Times

attendees that their most important "customers" are the people in their lives, and Saturday evening's keynote speaker, New York Times managing editor Gerald Boyd, underscored the need for courage, strength, and deeper self-knowledge in... View Details

Keywords: Mary Ellen Gardner; Finance

Web

Entrepreneurial Finance (Q3) - Course Catalog

the relative costs and benefits of each source of funding and the connections between a venture's financing strategy and its product-market strategy. Inevitably, there will be some overlap with courses such as Launching Global Ventures,... View Details

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

enterprises seem incapable of transformative innovation, it is due to how we design and manage them, rather than anything inherent in their scale. In fact, Creative Construction argues, if used properly, scale can be an asset, rather than... View Details

Keywords: Dina Gerdeman

29 Sep 2022
News

Securing a Resilient Future for Senegal

countries closed their borders. Diagne’s first task was to work closely with the ministry’s leadership team in crafting an economic response to the pandemic. Worldwide, crisis management involved very similar challenges—layoffs and... View Details

Keywords: Maureen Harmon

Blog

What's the Right Fit for You–An In-Person or Virtual Program?

including human resources, internal audit, corporate governance, new business development, and investments and credit control. I am now responsible for digital strategy and new business development and part of a general View Details

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

25 Aug 2014
News

Starbucks Reinvented

Keywords: cases; Food and Beverage Stores; Retail Trade

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

the Strategy Unit of Harvard Business School. The case caught the attention of Luo and Alberto Galasso, a professor at the University of Toronto’s Rotman School of Management, who have together looked at the impact of changes in liability... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

August 2024
Case

Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details

Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Business Model; Rwanda; Ghana; United States