Publications

Educators

June 2005
Article

The Collapse of a Medical Labor Clearinghouse (and why such failures are rare)

By: C. Nicholas McKinney, Muriel Niederle and Alvin E. Roth

Keywords: Health; Labor; Failure

January 2004 (Revised September 2004)
Supplement

NESWC (C)

By: Michael A. Wheeler and Dana Nelson

Supplements the (A) case. View Details

Keywords: Health Industry

May 1976
Case

Max-Able Medical Clinic (A) (Revised)

By: William Abernathy and Steven C. Wheelwright

Keywords: Health Industry

08 Apr 2008
First Look

First Look: April 8, 2008

describes how they assessed their valuations and probabilistic views, and leaves them with a key decision. The (B) case describes their choice as well as the twists View Details

Keywords: Martha Lagace

28 Jul 2015
First Look

First Look: July 28, 2015

Using panel data from the RAND Health and Retirement Study, I show that rejected applicants for Social Security Disability Insurance (SSDI) possess significantly more assets than accepted applicants... View Details

Keywords: Carmen Nobel

May 2007
Article

The Impact of Direct-to-Consumer Advertising in Orthopaedics

By: Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville, William J. Maloney, Brian Parsley and Harry E. Rubash

Keywords: Customers; Advertising; Health

03 Mar 2010
What Do You Think?

To What Degree Does “Identity” Affect Economic Performance?

Identity Economics, by Nobel Prize-winning economist George Akerlof and Rachel Kranton, takes this thinking to a macro-economic level. In their view, an organization (and even entire societies) works well... View Details

Keywords: by Jim Heskett

05 Feb 2009
Research & Ideas

In Praise of Marketing

messages to those who are not interested in their products or services. It is now possible for chief marketing officers to calculate return on marketing investment and to report regularly to the corporate board progress against three or... View Details

Keywords: by John Quelch; Advertising

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

Nova lived up to its moniker, nová meaning "new" in Czech and alluding as well to a bright star. Its wide array of programs provided a spicy alternative to the tired fare offered by the two... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation

July 1985 (Revised February 1986)
Case

Dow Indonesia (B1)

By: James E. Austin, Dennis J. Encarnation III and Louis T. Wells Jr.

Keywords: Chemical Industry; Indonesia

July 1981 (Revised December 1984)
Case

American Distilling Co. (B)

By: William E. Fruhan Jr.

Keywords: Health Industry; Health Industry; Health Industry

25 Nov 2014
First Look

First Look: November 25

ratios. Conversely, peer firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these... View Details

Keywords: Carmen Nobel

March 1990 (Revised March 1992)
Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)

Educators

June 1983 (Revised May 1993)
Case

Hospital Replacement Decision

By: Regina E. Herzlinger

Keywords: Buildings and Facilities; Decision Making; Health Industry

September 2009
Teaching Note

Odyssey Healthcare (TN)

By: Robert F. Higgins

Teaching Note for [809052]. View Details

Keywords: Governing and Advisory Boards; Initial Public Offering; Mergers and Acquisitions; Growth and Development; Governing Rules, Regulations, and Reforms; Economic Slowdown and Stagnation; Service Operations; Revenue; Business Exit or Shutdown; Health Industry