Publications

07 Mar 2012
News

Fashion Tech Startups Emerge from HBS

Keywords: online retail; online shopping; fashion; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

14 Feb 2017
Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

Thanksgiving!Last, but not certainly not least, meeting Mr. J.W. Marriott, Jr. is an experience that I will never forget! In our brief discussion, he told me that learning operations from the ground up is invaluable for my development,... View Details

Profile

Stephanie Tilenius

to follow your dreams.’” Blazing new trails – out west “I’ve never looked back,” Stephanie says of her decision. “HBS marked my transition from finances to the operating side – to the building side.” Yet even at HBS Stephanie continued to... View Details

Profile

Joe Stenger

that prevented unmarried women from leaving their homes without a male escort. Still, they persisted. One in particular rose from an IDF camp to secretly operate her own textile business to provide for her children and create employment... View Details

18 Sep 2019
News

Level Up

entering the Age of the Fluid Fan, she says, in which fans are becoming more open to switching allegiances, trying out new platforms, and constantly demanding convenience. “Our thesis is you need to operate differently in order to engage... View Details

Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth

01 Mar 2019
News

The HBS Fund

operators in the United States were only able to glean a general estimate of location from mobile calls, thus hampering response times. Now, thanks to technology developed by RapidSOS, calls received from most Android phones automatically... View Details

01 Jun 2017
News

Developing Insight that Has Power in Practice

The commitment to research that influences pedagogy, theory, and practice is inherent to HBS’s identity. The first field study, conducted in 1911 under the School’s Bureau of Business Research, comprised a comparative examination of the costs of View Details

18 Jan 2017
News

HBS Gains New Insight Into Africa

Building Cities, spent two weeks in Ethiopia and Tanzania exploring ways the private sector could help finance and operate public infrastructure to achieve better outcomes. In August 2016, in partnership with the Gordon Institute of... View Details

05 Mar 2019
Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Retail; Apparel & Accessories; Consumer Products

October 1976 (Revised May 1985)
Case

Raytheon Co.: Diversification

By: Michael E. Porter

Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical... View Details

Keywords: Acquisition; Policy; Market Entry and Exit; Distribution; Diversification; Vertical Integration; Distribution Industry; Electronics Industry

August 2022 (Revised March 2025)
Case

Wasabi Technologies (A)

By: N. Louis Shipley and Mel Martin

After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major... View Details

Keywords: Direct Sales; Channel Sales; Information Management; Sales; Product Development; Growth and Development Strategy; Business Divisions; Information Technology Industry; United States

2012
Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States

Read Now

March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

November 2008 (Revised July 2009)
Background Note

A Managerial Perspective on Clinical Trials

By: Arthur A. Daemmrich

This note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Safety; Biotechnology Industry; Pharmaceutical Industry

February 2008 (Revised April 2008)
Case

The Offshoring of America

By: Richard H.K. Vietor, Jan W. Rivkin and Juliana Seminerio

The movement from jobs in the United States to developing countries, in a process known as offshoring, has become quite a controversial topic. Managers not only need to decide which activities, if any, to move offshore, but where to move them. This case describes the... View Details

Keywords: Developing Countries and Economies; Job Cuts and Outsourcing; Operations; Business Processes; United States

June 2004 (Revised November 2004)
Case

Acorda Therapeutics: Rebuilding the Spinal Cord

Acorda is an early-stage life science start-up with a promising product that is close to reaching the market (Phase III clinical trials). The company is grappling with how to expand its portfolio of molecules to make the business more sustainable. It faces classic... View Details

Keywords: Decision Making; Science-Based Business; Health Testing and Trials; Business Startups; Product Development; Biotechnology Industry