Publications

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September 1986
Case

BOC Group: Ohmeda (A)

The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time, the president expects to... View Details

Keywords: Marketing Communications; Salesforce Management; Marketing Channels; Medical Devices and Supplies Industry

November 2012 (Revised July 2014)
Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom

Web

Career Re-Entry & Flexible Work - Alumni

firm specializing in high-level accounting, legal, marketing and IT services on a special project or contract basis. On-Ramps On-Ramps is a recruiting and consulting firm specializing in workplace innovation, and placing candidates in... View Details

November 2005 (Revised August 2007)
Case

ConAgra Foods: The Next Chapter

By: Ray A. Goldberg and Mary L. Shelman

In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details

Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

Web

About - Behavioral Finance & Financial Stability

Harvard Business School and launched in July 2016, supports research collaborations between faculty and students across Harvard to understand, predict, and prevent financial instability. The BFFS project occasionally invites globally renowned scholars, policymakers,... View Details

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

US software market, the company's core marketing team, and to tech industry analysts. Power struggles were constant. Neeley says that the Indians, overall, in this study were less emotional because they didn't hold much power in the... View Details

Keywords: by Kim Girard

13 Aug 2012
Research & Ideas

When Good Incentives Lead to Bad Decisions

identification documentation, let alone a credit score. Loan officers often end up relying on qualitative information and intuition, all the while knowing that these loans may be vital to the nation's economy. "Small businesses in emerging View Details

Keywords: by Carmen Nobel; Banking

March 2009 (Revised June 2010)
Case

TOTO: The Bottom Line

TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States

09 Sep 2015
HBS Seminar

Judith A. Chevalier, Yale University

23 Jul 2024
Cold Call Podcast

Transforming the Workplace for People with Disabilities

Keywords: Re: Lakshmi Ramarajan; Consulting

January 1994 (Revised April 1995)
Case

Judo Economics

The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details

Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry

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Confronting Climate Change - Business & Environment

scientists over 50 years ago — business is vital. Managers have a key role to play in confronting climate change in the market sectors in which they operate and in the political and civic circles in which they hold influence. Policy... View Details

May 1997 (Revised October 2007)
Case

Teradyne: The Aurora Project

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details

Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry