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  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as View Details
Keywords: by Carmen Nobel
  • 07 Feb 2023
  • Research & Ideas

Supervisor of Sandwiches? More Companies Inflate Titles to Avoid Extra Pay

see it happening at the Gap and Pizza Hut, but we also see it happening at Facebook, JPMorgan, and health care firms.” There are now hundreds of thousands of workers across the... View Details
Keywords: by Scott Van Voorhis
  • March 2016 (Revised February 2023)
  • Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • January 2016 (Revised July 2018)
  • Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details
Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry
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  • March 2012
  • Article

Fixing What's Wrong with U. S. Politics

By: David A. Moss
In America today there's a growing sense that the political system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are... View Details
Keywords: Government and Politics; System; Conflict Management; Performance Productivity; Policy; Public Administration Industry; United States
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  • October 2014
  • Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details
Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software
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  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

projects included new product development (e.g., a high-strength fabric; a home health aid, an electronic recording device), solving complex client problems (e.g., developing a database management system for a global hotel chain); View Details
Keywords: by Martha Lagace
  • January 2008
  • Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details
Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation
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  • May 2008 (Revised December 2010)
  • Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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  • Research Summary

Internalizing Global Value Chains: A Firm-Level Analysis

By: Laura Alfaro
In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
  • September 2017 (Revised December 2019)
  • Case

Miami Price: Bidding on an Iconic Transit-Oriented Development Site

By: Charles F. Wu, Aaron Stolear, Vitali Bourchtein and Sayiddah Fatima McCree
13th Floor-Adler, a partnership of 13th Floor Investments and Adler Group, was compiling a response to a Miami-Dade County Request for Proposal (RFP). The RFP's prize was the opportunity to develop a 7.5+/- acre parking lot, adjacent to a heavy-rail rapid transit... View Details
Keywords: Land Valuation; Real Estate Development; Real Estate; Land Markets; Land Investment; Property; Design; Valuation; Real Estate Industry; Miami
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  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

acts as by grand designs precisely executed. The managerial temperament makes itself known and felt in those small, almost unconscious, actions and decisions. Variations in temperament go a long way toward... View Details
Keywords: by John Deighton; Food & Beverage
  • 20 Feb 2020
  • Op-Ed

Love in the Office Is Wonderful. Except for CEOs.

lot of each other, start to admire each other, then like each other, that they may well fall in love? Love happens. But the real problems start when cupid aims his arrow at CEOs or other high-level executives who can’t be seen as playing... View Details
Keywords: by Regina Herzlinger
  • 03 May 2021
  • Blog Post

Celebrating the First HBS African-American Mother-Daughter Duo

achievement gap, and health inequity. Wellness is often treated like a privilege; it is only accessible to those who are “in the know." In reality, View Details
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

executives to think of a great customer experience they’ve had, as well as a terrible one. What’s particularly novel about Thomke’s approach is that students learn through a methodology called LEGO Serious Play, View Details
Keywords: by Dina Gerdeman; Health; Health
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

head to invoke the "Forgotten Man," winning over lunch-bucket Democrats overlooked by their party as well as bringing in new voters and energizing lapsed ones. At the same time, almost all... View Details
Keywords: by John A. Quelch
  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of medical devices. Instead of... View Details
Keywords: by Michael Blanding; Health; Health
  • 07 Oct 2014
  • First Look

First Look: October 7

Results from a Natural Field Experiment in California By: Levine, David I., and Michael W. Toffel Abstract—For companies with strong internal occupational safety and health... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson... View Details
Keywords: Sean Silverthorne