Publications

June 2020
Supplement

Comcast Corporation (B)

By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee

The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription... View Details

Keywords: Cable Television; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry

July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

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March 2008 (Revised July 2011)
Supplement

Cadbury Schweppes: Capturing Confectionery (C)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry

16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view customers as... View Details

March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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01 Feb 2002
News

HBS Expands Global Presence

the need to integrate multiple cultures in their management structure. The introduction of the Euro has also had a strong impact both on corporate finance and, not surprisingly, on the strategy of banking institutions." Comparing View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

February 2022
Supplement

Agora (B)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between... View Details

Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy

July 2016
Case

Product Portfolio Management at Genentech

By: Kevin Schulman and Jamie Gresh

Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details

Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States

July 2013
Case

B. Zaitz & Sons Co. Farmland Investing

By: Andre F. Perold

In April 2013, Ben Zaitz was looking down at an expanse of agricultural land as his plane flew over the Midwest. He would soon arrive in northern Minnesota to meet with farmers regarding land he had recently purchased there. The vast tracts of row-crop acreage below... View Details

Keywords: Plant-Based Agribusiness; Investment; Market Participation; Business Strategy; Financial Services Industry; Agriculture and Agribusiness Industry; Minnesota; Latin America; Africa; United States; Europe

01 Mar 2019
News

From Das’s Desk

plays in finding balance in work and life. Anxiety and fear. How to deal with the unknown and unexpected along the way. Work-life imbalance. What to do when faced with the choices and demands between a busy career and a full home and... View Details

December 2002 (Revised December 2017)
Background Note

Teaching Old Companies New Tricks: The Challenge of Managing New Streams Within the Mainstream

By: Rosabeth Moss Kanter

Describes the challenge of starting new ventures or new activities in established companies, especially if they diverge from the mainstream of ongoing commitments. Fledgling ventures require a different kind of management that acknowledges their uncertainty, intensity,... View Details

Keywords: Business Units; Teaching; Entrepreneurship; Corporate Entrepreneurship; Business or Company Management; Organizations; Problems and Challenges; Risk and Uncertainty; Corporate Strategy

December 1998 (Revised September 1999)
Case

Novartis: Betting on Life Sciences

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry

01 Dec 2020
News

Out of the Valley

Episode 1: The Camel and the Unicorn Why Silicon Valley is at risk of losing it startup dominance—and what that could mean for the future of innovation. Aldi Haryopratomo (MBA 2011) Aldi Haryopratomo (MBA 2011) Episode 2: A Creator in the Era of Disruption Lessons from... View Details

16 Dec 2013
News

D’O: Making a Michelin-Starred Restaurant Affordable

Keywords: Food Services and Drinking Places; Hospitality

February 1996
Case

Indianopolis: Implementing Competition in City Services

By: William J. Bruns Jr. and Roger Atherton

Mayor Stephen Goldsmith of Indianapolis introduces competition to provide city services and implementation of new bidding procedures and work practices in the Department of Transportation. Exhibits show how work methods changed and work control procedures control work... View Details

Keywords: Competition; Business Strategy; Welfare; Transportation; Change; Cost Management; Service Industry

April 2010
Teaching Note

The Globalization of East Asian Pop Music (TN)

By: Jordan I. Siegel

Teaching Note for 708479. View Details

Keywords: Music Entertainment; Business Strategy; Profit; Expansion; Globalization; Culture; East Asia; United States

2001
Other Teaching and Training Material

Building E-Business

By: Lynda M. Applegate

Keywords: Internet and the Web; Strategy; Business Ventures; Business Growth and Maturation

February 2004
Case

Aspire Public Schools

Set in the fall of 2003, covers managerial challenges facing the CEO and COO of Aspire Public Schools, a nonprofit charter school management company. In operation since 1999 and funded by prominent national foundations and venture philanthropies, Aspire operates 10... View Details

Keywords: Business Model; Business or Company Management; Expansion; Social Entrepreneurship; Education; Education Industry; California