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  • All HBS Web  (22,042)
    • People  (39)
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    Edward H. Chang

    Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
    View Details
    • 04 May 2021
    • News

    Reversing Brain Drain: Moving Talent to Middle America

    • 12 Jun 2022
    • Video

    Program Sneak Peek (no dates)

    • 2021
    • Working Paper

    Accounting for Product Impact in the Pharmaceuticals Industry

    By: Amanda Rischbieth, George Serafeim and Katie Trinh
    We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details
    Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Pharmaceutical Companies; Pharmaceuticals; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product; Safety; Pharmaceutical Industry
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    Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Pharmaceuticals Industry." Harvard Business School Working Paper, No. 21-139, June 2021.
    • February 2011 (Revised March 2021)
    • Case

    Hindustan Unilever's 'Pureit' Water Purifier

    By: V. Kasturi Rangan and Mona Sinha
    The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details
    Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India
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    Rangan, V. Kasturi, and Mona Sinha. "Hindustan Unilever's 'Pureit' Water Purifier." Harvard Business School Case 511-067, February 2011. (Revised March 2021.)
    • August 2023 (Revised September 2023)
    • Case

    Zegna

    By: Rohit Deshpandé, Dante Roscini and Elena Corsi
    In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details
    Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy
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    Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)
    • 20 Aug 2013
    • News

    What went wrong at JC Penney?

    • January 1984
    • Background Note

    Note on the Textile Industry in the 1980s

    By: Kim B. Clark
    Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details
    Keywords: Goods and Commodities; Innovation and Invention; Production; Manufacturing Industry
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    Clark, Kim B. "Note on the Textile Industry in the 1980s." Harvard Business School Background Note 684-046, January 1984.
    • 10 Jul 2015
    • News

    Entrepreneurship: Getting the basics right and the road ahead

    • November 2006 (Revised May 2025)
    • Case

    Eli Lilly: Developing Cymbalta

    By: Elie Ofek and Ron Laufer
    Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
    Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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    Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
    • October 2010 (Revised June 2014)
    • Case

    Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

    By: Robert S. Kaplan and Ricardo Reisen de Pinho
    A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
    Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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    Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
    • 08 Jun 2020
    • Working Paper Summaries

    Loan Types and the Bank Lending Channel

    Keywords: by Victoria Ivashina, Luc Laeven, and Enrique Moral-Benito; Financial Services
    • June 2021 (Revised November 2021)
    • Case

    Equity Bank: Charting the Future

    By: Lauren Cohen, Michael Chitavi and Spencer C. N. Hagist
    After climbing the ranks among Kenya's financial institutions from 66th to 1st, and toppling a quarter of the market share held by mobile money giant Safaricom, CEO James Mwangi must now guide Equity Bank into its next stage of development beyond "Equity 3.0." Should... View Details
    Keywords: Growth and Development Strategy; Leadership; Decision Making; Market Entry and Exit; Developing Countries and Economies; Financial Institutions; Economics; Kenya
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    Cohen, Lauren, Michael Chitavi, and Spencer C. N. Hagist. "Equity Bank: Charting the Future." Harvard Business School Case 221-105, June 2021. (Revised November 2021.)
    • 10 Sep 2013
    • First Look

    First Look: September 10

    particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
    Keywords: Sean Silverthorne
    • April 2002
    • Case

    Pallotta TeamWorks

    By: Allen S. Grossman and Elizabeth Kind
    Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details
    Keywords: For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States
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    Grossman, Allen S., and Elizabeth Kind. "Pallotta TeamWorks." Harvard Business School Case 302-089, April 2002.
    • February 2010
    • Case

    Applied Research Technologies, Inc.: Global Innovation's Challenges

    By: Christopher A. Bartlett and Heather Beckham
    Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
    Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry
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    Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.
    • October 1987 (Revised September 1992)
    • Case

    Hurricane Island Outward Bound School

    Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis. Students take the role of the school's new marketing manager, who is preparing his first marketing... View Details
    Keywords: Demand and Consumers; Nonprofit Organizations; Marketing Strategy; Education; Education Industry; United States
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    Bonoma, Thomas V. "Hurricane Island Outward Bound School." Harvard Business School Case 588-019, October 1987. (Revised September 1992.)
    • 2017
    • Working Paper

    And the Children Shall Lead: Gender Diversity and Performance in Venture Capital

    By: Paul A. Gompers and Sophie Q. Wang
    With an overall lack of gender and ethnic diversity in the innovation sector documented in Gompers and Wang (2017), we ask the natural next question: Does increased diversity lead to better firm performances? In this paper, we attempt to answer this question using a... View Details
    Keywords: Diversity; Gender; Venture Capital; Performance Improvement; Capital Markets
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    Gompers, Paul A., and Sophie Q. Wang. "And the Children Shall Lead: Gender Diversity and Performance in Venture Capital." Harvard Business School Working Paper, No. 17-103, May 2017.
    • November 2003 (Revised February 2004)
    • Case

    Richmond Events

    By: Amy C. Edmondson and Kristin Lieb
    The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details
    Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia
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    Edmondson, Amy C., and Kristin Lieb. "Richmond Events." Harvard Business School Case 604-055, November 2003. (Revised February 2004.)
    • May 2002 (Revised May 2003)
    • Case

    Performance Indicator

    Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details
    Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Entertainment and Recreation Industry
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    Corts, Kenneth S. "Performance Indicator." Harvard Business School Case 702-480, May 2002. (Revised May 2003.)
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