Publications

Program

Behavioral Economics—Virtual

outcomes for your company. Details Understand the actions of your customers and employees Discover the subtle forces driving choices and become your organization's go-to problem-solver View Details

July 2002 (Revised October 2002)
Case

Bradley Marquez: Reduction in Force (A)

By: Thomas J. DeLong and Vineeta Vijayaraghavan

The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market... View Details

Keywords: Economic Slowdown and Stagnation; Financial Crisis; Price Bubble; Human Resources; Employees; Job Cuts and Outsourcing; Advertising Industry

June 1951 (Revised November 1982)
Background Note

Because Wisdom Can't Be Told

Concerns the effect the case method has on both teachers and students. Points out the growth in maturity of the incoming student, accustomed to the role of receiver in undergraduate school, to the point where he or she becomes an active participant as an adult member... View Details

Keywords: Teaching; Cases; Business Education; Learning

May 1999 (Revised September 2003)
Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details

Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry

July 1999
Case

Corbin Motors

By: John A. Davis

Explores the raising of capital to finance the growth of a spinoff business from Corbin-Pacific, a leader in motorcycle accessories. Also explores whether the culture of Corbin-Pacific can be infused in this new but very different kind of business. Finally, it asks the... View Details

Keywords: Family Business; Capital; Governance Controls; Organizational Culture; Problems and Challenges

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01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

occur because of policies that conflict with incentives or the ways the incentives are administered. In 1975, Steve Kerr, who would later become head of executive development at General Electric and head of... View Details

Keywords: by James Heskett

September 2003
Case

Valuing a Cross-Border LBO: Bidding on the Yell Group

By: Mihir A. Desai, Paolo Notarnicola and Mark Veblen

A team of private equity investors must value the leveraged buyout of a Yellow Pages business that operated in both the United States and the United Kingdom. In the process, they must wrestle with issues of how to conduct cross-border valuations and how to value a... View Details

Keywords: Leveraged Buyouts; Cash Flow; Private Equity; Cross-Cultural and Cross-Border Issues; Valuation

Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann

Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details

November 2007 (Revised February 2011)
Case

The Ice King

By: Tom Nicholas and Sandra Nicholas

Provides an opportunity to examine the risk-reward tradeoff and the travails of entrepreneurial venturing in the nascent U.S. economy. Traces the origins and development of Frederic Tudor's Ice Company, a business which developed during the 19th century to hack chunks... View Details

Keywords: Business Startups; Cost vs Benefits; Entrepreneurship; Globalization; Business History; Operations; Risk and Uncertainty; United States

October 2018 (Revised July 2019)
Case

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine Coffman, Christine Exley and Alpana Thapar

This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,... View Details

Article

Coming to America: IPOs from Emerging Market Issuers

By: Robert Bruner, Susan Chaplinsky and Latha Ramchand

We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details

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January 2013 (Revised November 2016)
Case

The New Carolina Initiative

By: Michael E. Porter and Jorge Ramirez-Vallejo

The New Carolina Initiative case explores the process of fostering competitiveness in the subnational region, South Carolina, one of the poorest states in the United States. The case has been developed primarily for use in the course "Microeconomics of... View Details

Keywords: Public Sector; Poverty; Competitive Strategy; Private Sector; Economic Growth; South Carolina

March 2006 (Revised June 2010)
Case

Eldeco: Playing in the Big League

By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog

In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details

Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi