Publications

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

how many customers are sold but by how many are served ” Doing so, he continued, requires business leaders to commit to operating within a set of principles that include honest, transparency, humility, and love. Peter Schein, who... View Details

Keywords: by James Heskett

September 2023
Case

Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups

By: Marco Di Maggio, James Barnett and Susie L. Ma

In 2020, Henrique Dubugras and Pedro Franceschi, co-founders and co-CEO’s of the fintech company Brex, needed to determine how to balance their vision with the desires of their investors. They intended to expand Brex’s offerings to include other products that served... View Details

Keywords: Business and Stakeholder Relations; Expansion; Growth and Development Strategy; Entrepreneurial Finance; Financial Services Industry

January 2006
Article

Hospital Integration and Vertical Consolidation: An Analysis of Acquisitions in New York State

By: Robert S. Huckman

Keywords: Integration; Health; Consolidation; Theory; Mergers and Acquisitions

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November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

27 Jan 2016
News

MBA-Founded Student Loan ReFi Firms Take Off

Keywords: Finance

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

May 2021 (Revised August 2021)
Supplement

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe

February 2016 (Revised February 2017)
Case

Mattermark

By: Jeffrey Bussgang and Annelena Lobb

Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details

Keywords: Entrepreneurship; Applications and Software; Business Startups; Marketing; Strategy; Technology Industry; United States

25 Aug 2014
News

Starbucks Reinvented

Keywords: cases; Food and Beverage Stores; Retail Trade

May 2005 (Revised October 2007)
Case

Founder-CEO Succession at Wily Technology

By: Noam T. Wasserman and Henry McCance

Before he accepts the new CEO position, Dick Williams wants founder Lew Cirne to step down as chairman. While considering Williams' incredible demand, Cirne reflects on everything he has already given up to get Wily Technology to this point. He agreed to step down as... View Details

Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Management Succession

August 1994 (Revised January 1999)
Case

Taco Bell Corporation (Abridged Update)

By: James L. Heskett

Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details

Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry

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master of the two-by-two matrix, Henderson’s classification of businesses as “cash cows, stars, question marks, or dogs” became required curriculum for business school strategy... View Details

Keywords: Services

March 2014
Teaching Note

Transforming Tommy Hilfiger (A) and (B)

By: Raffaella Sadun

Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe

January 2, 2024
Article

Academic ‘Elders’ Wanted: Inquire Within

By: Andrew J. Hoffman

Keywords: Business Education

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Web

Winning with Digital Platforms Online Course | HBS Online

with a platform business Explore strategies for transitioning a product or service into a platform Build offensive and defensive plans to effectively develop or compete against platform companies Who Will... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

management. That is, for example, roughly 20 percent of employees experience 80 percent of accidents on the job. And roughly 20 percent of customers provide 80 percent of sales. Focused strategies can be based on this kind of information.... View Details

Keywords: by James Heskett

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth... View Details

Keywords: by Robert S. Kaplan & David P. Norton

February 1976 (Revised November 1983)
Case

EG&G, Inc. (B)

By: Michael E. Porter

Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning... View Details

Keywords: Business Divisions; Decisions; Business or Company Management; Organizations; Strategic Planning; Strategy; Service Industry