operations - Publications - Faculty & Research

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

Citation

Purchase

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details

28 Feb 2025
News

Joy to the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Justin Pasquariello (MBA 2010), CEO of East Boston Social Centers, spent time in foster care as a child, living in more homes than he can remember,... View Details

06 Jun 2023
News

Why More Companies Should Have a Sabbatical Policy

01 Jun 2022
News

Action Plan: Writing the Next Chapter

Carole Hubscher (PMD 73, 1998) remembers the first box of Caran d’Ache colored pencils she received as a child: the smell of hewn wood, the rainbow of bright hues, and the sense of unlimited possibilities. “You think, what am I going to do with all these colors? There... View Details

Keywords: April White

09 Sep 2021
News

Should Your Company Implement a Vaccination Mandate?

23 Apr 2021
News

Does Going Back Into the Office Freak You Out?

26 May 2021
News

Diversity and Inclusion in the Workplace (with Frances Frei)

25 Jan 2021
News

Bridging the Gap Between Me & My Team

01 Oct 2020
News

How to Be an Antiracist Nonprofit or Company

08 Nov 2019
News

Getting Over Your Fear of Talking About Diversity

Keywords: racial equality

01 Mar 2019
News

The One That Got Away

edited by Julia Hanna; illustrations by Peter Arkle Venture capitalist. Spoken aloud, those two words have a ring of authority that seems to lift the profession above the realm of mere mortals. Headlines can confirm that otherworldly aura, with some investments seeing... View Details

21 Sep 2018
News

HBS Association of Southern California Boosts Support for Startups

Clubs News Clubs News In an effort to bolster entrepreneurial activity and increase participation in the HBS New Venture Competition (NVC) among alumni in the region, the HBS Association of Southern California has launched a series of workshops to help new startups... View Details

Keywords: Margie Kelley

01 Mar 2017
News

Case Study: Moment in the Sun

Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in lighting mirror the patterns and... View Details

Keywords: Dan Morrell

12 Jul 2016
News

The High Price of Workplace Stress

17 Mar 2016
News

The 124-Year-Old Startup

Fifteen years after taking over the top spot from “Neutron Jack” Welch, Jeff Immelt (MBA 1982) talks to Bloomberg Businessweek for a wide-ranging consideration of his tenure at the $122 billion giant, including the company’s latest retooling as a software startup... View Details