Publications

Profile

Dana Hoffmann

your bills, it’s a great career choice.“ A chance call from a friend of a friend in Silicon Valley turned Hoffmann’s attention from tennis to Portico. The caller explained that he was in property management and tenant relocation and pointed out that that View Details

Web

Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School

Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic... View Details

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

August 2008 (Revised April 2012)
Supplement

Real Property Negotiation Game (B): Seller, Raleigh Commons

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. The seller case,... View Details

Keywords: Negotiation; Property; Price; Sales; Market Transactions; Real Estate Industry; Raleigh

December 1993
Article

Risk Management: Coordinating Corporate Investment and Financing Policies

By: K. A. Froot, David S. Scharfstein and J. Stein

Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry

Read Now

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

was what this free product would do to print revenues. Third, experiments and innovation require time and, by definition, a tolerance for failure. Trouble is, quarterly reporting pressures by public markets do not create the most... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

marketing job at Amazon, looking to reconnect with my creative side and do something entrepreneurial. Enter my cofounders, Shahil Patel and Mayuri Bhandari. In Boston, Shahil, a first-year MBA at MIT, was fresh off of the semifinals of... View Details

Keywords: fitness; Arts, Entertainment

January 1993 (Revised November 1993)
Case

FCB and Publicis (A): Forming the Alliance

By: Rosabeth M. Kanter

Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details

Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany

Find at Harvard

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

Keywords: Byron Wien; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Dec 2008
News

A U.S. Turnaround?

objective was met. Our space research gave rise to Silicon Valley, and U.S. industrial strength was enhanced by technology innovation derived from products created for our satellite program. By 1980, however, Europe, helped by the... View Details

28 Mar 2016
News

Drawing Connections Between Business and Art

was fresh and contemporary when it was created, and was available cheaply. There may be only one or two pieces among a million that will endure for centuries. However, if there is no market for these million paintings now, there is no... View Details

Keywords: Constantine von Hoffman

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

products. Markets are excellent at promoting innovation and driving toward efficiency, but they don't function without governments. As we've been discussing, the FDA protects the public while industry seeks... View Details

Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health

24 Jun 2014
Blog Post

Journey to my Summer Internship

marketing, operations or sales. As luck would have it, I interviewed with Danaher, a global science and technology company with operating companies in many different industries and locations. They had a View Details

Keywords: Manufacturing

28 Jun 2016
First Look

June 28, 2016

resource endowment explanation. The paper argues that the ecotourism industry was a co-creation of the public, private, and tertiary sectors. While the role of the government and conservation NGOs is acknowledged in the existing... View Details

Keywords: Sean Silverthorne

01 Sep 2015
News

The Business of Love

thinking,” Kang said to laughter. “It’s another online dating site.” But VC firms have shown a great deal of interest—almost $150 million worth since early 2010—in the revitalized online dating sector, which market research company... View Details

Keywords: April White

January 1994 (Revised November 1997)
Case

Aberlyn Capital Management: July 1993

By: Josh Lerner and Peter Tufano

Aberlyn Capital Management, a venture leasing firm specializing in providing capital to biotechnology firms, proposes to introduce a new product. Aberlyn will base a lease on an intangible product: the patent of a biotechnology firm. This poses a series of short and... View Details

Keywords: Financing and Loans; Valuation; Product Launch; Problems and Challenges; Patents; Financial Instruments; Financial Services Industry; Financial Services Industry

May 2025
Teaching Note

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi

Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details

Keywords: Emerging Markets; Digital Strategy; Growth and Development; Expansion; Global Strategy; Distribution Channels; Business Model; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Kuwait; Saudi Arabia; Middle East; North Africa