Publications

Educators

September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry

Educators

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

to customer demand for inaccurate predictions. Taleb himself, in a new book, Antifragile: Things That Gain from Disorder, argues that organizations and individuals should build antifragile mechanisms, "anything that has more upside than downside from random... View Details

Keywords: by James Heskett

March 2019
Teaching Note

KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman

This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco

01 Dec 2020
News

Out of the Valley

Episode 1: The Camel and the Unicorn Why Silicon Valley is at risk of losing it startup dominance—and what that could mean for the future of innovation. Aldi Haryopratomo (MBA 2011) Aldi Haryopratomo (MBA 2011) Episode 2: A Creator in the Era of Disruption Lessons from... View Details

19 Jan 2014
News

Never Waste a Good Recession

Keywords: recession; customer orientation; product development; R & D

April 1993 (Revised September 1996)
Case

ABB Deutschland (A)

By: Hugo Uyterhoeven

Describes Europe's most famous postwar multinational merger between Asea of Sweden and Brown Boveri of Switzerland. Gives background on both companies and focuses particularly on BBC's geographic organization, its corporate culture, and the relationship between its... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Corporate Governance; Organizational Culture; Problems and Challenges; Relationships; Behavior; Business Strategy; Sweden; Switzerland

April 1995
Case

Montague Corporation (A)

By: Norman A. Berg and James Weber

The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details

Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge

1988
Chapter

Joint Ventures and Collaboration in the Biotechnology Industry

By: Gary P. Pisano, W. Shan and David Teece

Keywords: Joint Ventures; Cooperation; Biotechnology Industry

May 2003
Article

The Utilization of Competing Technologies within the Firm: Evidence from Cardiac Procedures

By: Robert S. Huckman

Keywords: Competition; Information Technology; Business Ventures

Read Now

1992
Chapter

La estrategia empresarial y el entorno en los paises en desarrollo

By: J. E. Austin

Keywords: Business Strategy; Developing Countries and Economies

February 1996 (Revised November 1998)
Case

Brown Group, Inc.--The Dividend Decision

By: Joseph L. Bower

Keywords: Corporate Strategy; Restructuring; Investment Return

1990
Book

Strategic Management in Developing Countries

By: J. E. Austin and T. Kohn

Keywords: Business Strategy; Developing Countries and Economies

01 Jun 2009
News

Cynthia Carroll

applied value-based management throughout the company and are inviting people to think out of the box, take much more responsibility for themselves and others, and really drive for value. Mining operations can directly affect communities,... View Details

Keywords: Garry Emmons; Management; Mining

2002
Case

Hindustan Lever

By: Vijay Govindarajan and Chris Trimble

Hindustan Lever, Ltg (HLL), the Indian subsidiary of Unilever PLC, is one of the most respected multinationals operating in India and one of the first multinationals to recognize that the poor in developing countries represent an untapped growth opportunity. They... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Brands and Branding; Consumer Products Industry; India

Read Now

01 Apr 2001
News

Q&A: Suzy Wetlaufer

interview didn’t work for me.” A stint as a New England business correspondent for the Associated Press was a better fit. “Suddenly I was interviewing CEOs and covering banking scandals, and I thought, ‘Wow, this is where it’s happening,’... View Details

Keywords: Susan Young; Publishing Industries (except Internet); Information

September 1999 (Revised March 2001)
Case

Charles Schwab Corporation (A)

By: F. Warren McFarlan and Nicole Tempest

A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details

Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry

Educators