Publications

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to... View Details

Keywords: Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Manufacturing Industry; United States; Europe

28 Oct 2008
First Look

First Look: October 28, 2008

reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further... View Details

Keywords: Martha Lagace

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

panelists at Harvard Business School's Cyberposium 2003 to address the technology trends, developing markets, and pressing concerns of a swiftly developing market. At this... View Details

Keywords: by Julia Hanna; Service

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

midfield dictates the pace of play, gives its forwards and defenders more time to set up their plays, and breaks up attacks by the opposing team's front line. In business, it's not fashionable to concentrate... View Details

Keywords: by John Quelch; Auto; Retail

April 1993 (Revised June 1994)
Supplement

MathSoft, Inc. (B)

By: V. Kasturi Rangan

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details

Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

March 2024
Case

ixigo

By: Ranjay Gulati and Rachna Tahilyani

Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet... View Details

Keywords: Initial Public Offering; Profit; Growth and Development; Product Positioning; Travel Industry; India

October 2006
Background Note

China's Financial Markets: 2006

By: F. Warren McFarlan, Li Jin and Tracy Manty

Provides an overview of capital markets in mainland China, evaluating the up-to-date performance of key components of the markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy. View Details

Keywords: Developing Countries and Economies; Capital Markets; Financial Markets; Financial Strategy; Global Strategy; Markets; Competition; China

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10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

a still-viable business model while simultaneously trying to develop a new platform for growth, it gets pulled in two directions, and both efforts underperform. Kodak, for example, needs to continue to focus... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

25 Jan 2011
First Look

First Look: Jan. 25

511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic View Details

Keywords: Sean Silverthorne

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Media and Broadcasting Industry; Media and Broadcasting Industry

01 Apr 2008
First Look

First Look: April 1, 2008

businesses in developing countries such as India and Turkey. The paper argues that the explanation is multi-causal. Unilever held first-mover advantages, but was also prepared to accept low dividend... View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

unique role as arbiter and steward of strategy has been eclipsed. And an overemphasis on sustainable competitive advantage has obscured the importance of making View Details

Keywords: Martha Lagace

October 1998
Case

Conduit Communications

By: William A. Sahlman and Jon Biotti

Keywords: Business Model; Growth and Development Strategy; United Kingdom

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January 2002 (Revised April 2002)
Case

Martin Smith: May 2002

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Martin Smith, a recent HBS graduate, has just begun working with a leveraged buyout firm. His first assignment is to evaluate three different deals and make recommendations to the partners. As he studies the deals, he realizes that each has different merits and... View Details

Keywords: Leveraged Buyouts; Personal Development and Career; Financial Strategy; Partners and Partnerships

June 2011 (Revised September 2011)
Case

Two Key Decisions for China's Sovereign Fund

By: Robert C. Pozen and Xiaoyu Gu

The China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in... View Details

Keywords: Business Subsidiaries; Business Growth and Maturation; Decisions; Capital; Investment Banking; Investment Funds; Corporate Social Responsibility and Impact; Ownership; Business and Shareholder Relations; Risk and Uncertainty; Wealth; Expansion; Financial Services Industry; China; United States

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry