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Publications

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  • All HBS Web  (8,978)
    • People  (11)
    • News  (921)
    • Research  (7,247)
    • Events  (14)
    • Multimedia  (14)
  • Faculty Publications  (6,106)

Show Results For

  • All HBS Web  (8,978)
    • People  (11)
    • News  (921)
    • Research  (7,247)
    • Events  (14)
    • Multimedia  (14)
  • Faculty Publications  (6,106)
← Page 351 of 8,978 Results →
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; Asia; Europe
  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Education Industry; India; South Korea
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Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
  • 01 Oct 2002
  • News

What's Cookin'

Seventies, the restaurant industry was primarily focused on operations. As the industry matured and became more competitive, the larger corporations began to hire employees from companies that are known for... View Details
Keywords: Hanna, Julia
  • 20 Dec 2022
  • Blog Post

7 Resolutions for Recruiting in the New Year

you can efficiently and effectively close those gaps.For example, is your marketing message strong, but then candidates are unclear about the interview process? Are candidates who are no longer being considered notified, and if so how and... View Details
Keywords: All Industries
  • July 2013
  • Case

B. Zaitz & Sons Co. Farmland Investing

By: Andre F. Perold
In April 2013, Ben Zaitz was looking down at an expanse of agricultural land as his plane flew over the Midwest. He would soon arrive in northern Minnesota to meet with farmers regarding land he had recently purchased there. The vast tracts of row-crop acreage below... View Details
Keywords: Plant-Based Agribusiness; Investment; Market Participation; Business Strategy; Financial Services Industry; Financial Services Industry; Minnesota; Latin America; Africa; United States; Europe
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Perold, Andre F. "B. Zaitz & Sons Co. Farmland Investing." Harvard Business School Case 914-404, July 2013.
  • October 2005 (Revised February 2007)
  • Case

Ripe 'n Ready

By: Ray A. Goldberg and Laura Winig
Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they... View Details
Keywords: Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry
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Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
  • May 1981 (Revised June 1994)
  • Case

Stride Rite: Demand Forecasting Process (A)

By: Arthur Schleifer Jr.
Keywords: Demand and Consumers; Forecasting and Prediction; Apparel and Accessories Industry
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Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
  • 09 Oct 2017
  • Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

responded to this news coverage. The researchers looked closely at firms that were located in areas where FNC was broadcast. The structure of the cable industry made it a useful component to the study, Heese explains. While cable... View Details
Keywords: by Jen Deaderick; Media & Broadcasting
  • 01 Dec 2000
  • News

Vivek Ranadivé

a $15 billion market cap and a $300 million revenue run rate per year, TIBCO is one of the fastest-growing software companies ever. Like any corporate executive, Ranadivé is concerned with the dollars-and-cents valuation of his company... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation
  • September 1999 (Revised June 2001)
  • Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Retail Industry
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Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
  • 2016
  • Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Technology Industry
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Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign... View Details
Keywords: Sean Silverthorne
  • February 2020
  • Case

Halftime for Heidelberg

By: Debora L. Spar
The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a... View Details
Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio
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Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Case 720-021, February 2020.
  • 29 Jun 2009
  • Sharpening Your Skills

Sharpening Your Skills: Leading Change

retrenchment; think growth. Key concepts include: Companies that survive the financial crisis by identifying and exploiting innovation will serve as economic growth engines in the future—and will be the industry leaders of tomorrow. This... View Details
Keywords: by Staff
  • Web

Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent - Course Catalog

emerging market landscape, and the similarities that can be drawn from other regions of the Global South and beyond. "Understanding Africa" is crafted to appeal to both students who have extensive experience working in Africa, as well as... View Details
  • 01 Jun 1997
  • News

New Releases

may still lose market dominance. Drawing on observations from a variety of industries, HBS associate professor Clayton Christensen argues that otherwise sound business practices - such as concentrating investments and technology on the... View Details
  • 10 Jun 2021
  • Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

‘cost-out’ to seeing it as a value creation lever. One that most businesses need to learn how to manage just as effectively as, and align with, their financial performance”. van Poecke and Schoonbeek started researching the evolution of the broader ESG View Details
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209029 The Restructuring of Daiei Harvard Business School Case 209-060 In 2004, the Industrial Revitalization Corporation of Japan (IRCJ) was given the task of restructuring... View Details
Keywords: Martha Lagace
  • 05 Dec 2023
  • Blog Post

Taking Learning Beyond the Classroom

with a low-carbon substitute called Pozzotive®, a ground-glass material made with post-consumer recycled glass developed and produced by Urban Mining Industries. The case protagonists shared that they see themselves as a disruptor of the View Details
  • August 2011
  • Teaching Note

Exeter Group, Inc. (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409001. View Details
Keywords: Markets; Projects; Resource Allocation; Corporate Strategy; Goals and Objectives; Performance Capacity; Service Delivery; Information Technology Industry; Information Technology Industry
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Eccles, Robert G., and Penelope Rossano. "Exeter Group, Inc. (TN)." Harvard Business School Teaching Note 412-024, August 2011.
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