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  • All HBS Web  (33,683)
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    • News  (12,011)
    • Research  (14,362)
    • Events  (463)
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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 02 Jul 2019
  • News

WeWork: the ‘hypothetical’ company at the heart of the property market

  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller shopping baskets. This basket disruption could cause the View Details
Keywords: Re: Rajiv Lal; Retail
  • Web

Research Links - The Art of American Advertising

Advertising Ephemera Collection , Baker Library holds more than 8,000 trade cards, over 1,100 of which are available in digital form, representing the full range of products and View Details
  • July–August 2013
  • Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
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Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
  • 28 Sep 2011
  • News

Nike Taps Venture Arm for Green Ideas After Making Jerseys Out of Bottles

  • Web

Bibliography - A Chronicle of the China Trade

of the China Trade Introduction Doing Business with China Augustine Heard & Co. The Canton Trade Commodities & Currencies Treaty Ports & Compradors Clippers & Steamships Exploring Trade Links Chinese... View Details
  • February 2018
  • Case

Stealing Time: America's Disruption of the Swiss Watch Industry

By: Eric Van den Steen and Aaron Stark
After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products.... View Details
Keywords: Business Strategy; Disruption; Change Management; United States; Switzerland
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Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.
  • February 2023
  • Supplement

'A Win for the Planet'? The Return of Lula

By: Sophus A. Reinert
Supplement to 521-013, "Brazil: Land of the Future." View Details
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Reinert, Sophus A. "'A Win for the Planet'? The Return of Lula." Harvard Business School Supplement 723-045, February 2023.
  • 9 Jun 2011
  • Other Presentation

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
Keywords: Society
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Porter, Michael E. "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society." Shared Value Leadership Summit, FSG, Cambridge, MA, June 9, 2011.
  • January 2016 (Revised January 2019)
  • Supplement

The Allergan Board Under Fire (B)

By: Lynn S. Paine, Suraj Srinivasan, John C. Coates and David Lane
In 2014, the Allergan Inc. board of directors received a surprise takeover offer from Valeant Pharmaceuticals in alliance with hedge fund activist Bill Ackman's Pershing Square Capital Management. In the unprecedented arrangement between an acquirer and a hedge fund... View Details
Keywords: Allergan, Inc.; Valeant; Ackman; Pershing Square; Tender Offer; Activist Investors; Business Models; R&D; Board Of Directors; Securities Litigation; Acquisition Strategy; Takeover Defenses; Hedge Funds; Shareholder Rights; Proxy Contest; Shareholder Special Meetings; Legal Issues In Contested Takeovers; Corporate Governance; Investment Activism; Business and Stakeholder Relations; Business Model; Business and Shareholder Relations; Valuation; Pharmaceutical Industry
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Paine, Lynn S., Suraj Srinivasan, John C. Coates, and David Lane. "The Allergan Board Under Fire (B)." Harvard Business School Supplement 316-029, January 2016. (Revised January 2019.)
  • 1993
  • Chapter

Bank of America and Deregulation: The Great Turnaround

By: R. H.K. Vietor
Keywords: Banks and Banking; Governing Rules, Regulations, and Reforms; Business and Government Relations; Banking Industry; United States
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Vietor, R. H.K. "Bank of America and Deregulation: The Great Turnaround." In Financial Services: Perspectives and Challenges, edited by Samuel L. Hayes III. Boston, MA: Harvard Business School Press, 1993.
  • June 2005 (Revised June 2006)
  • Case

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano
Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy
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Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Case 605-090, June 2005. (Revised June 2006.)
  • 26 Jan 2021
  • News

Leadership’s Digital Transformation: Leading Purposefully in an Era of Context Collapse

  • May 2014
  • Supplement

RCA: Color Television and the Department of Justice (B)

By: Willy C. Shih and Gregory Dieterich
This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details
Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan
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Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (B)." Harvard Business School Supplement 614-073, May 2014.
  • Web

Trade Catalogs - The Art of American Advertising

salesmen. “Numbers of firms selling at wholesale . . . have discarded traveling salesmen altogether and are now selling by catalogue,” Sidney Sherman noted in his 1900 study of advertising in the United... View Details
  • April 2006
  • Article

Which Types of Analyst Firms Are More Optimistic?

By: Amanda Paige Cowen, Boris Groysberg and Paul Healy
Keywords: Business Ventures
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Cowen, Amanda Paige, Boris Groysberg, and Paul Healy. "Which Types of Analyst Firms Are More Optimistic?" Journal of Accounting & Economics 41, nos. 1-2 (April 2006): 119–146. (Winner of Emerald Management Reviews. Citation of Excellence​.)
  • Web

Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
  • Web

Site Credits - The Art of American Advertising

Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard View Details
  • April 1999 (Revised August 2004)
  • Case

Women's Professional Basketball and the American Basketball League

By: Stephen A. Greyser and Natalie Zakarian
Chronicles the growth and development of women's professional basketball. Particular emphasis is on the impact of Title IX, the 1996 women's gold medal Olympic team, and the advent of the American Basketball League (ABL). The structure and "basic business model" of the... View Details
Keywords: Business Model; Problems and Challenges; Sports; Gender; Planning; Growth and Development; Sports Industry
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Greyser, Stephen A., and Natalie Zakarian. "Women's Professional Basketball and the American Basketball League." Harvard Business School Case 599-031, April 1999. (Revised August 2004.)
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