Publications

Find at Harvard

12 May 2020
Cold Call Podcast

Autonomous Vehicles Are Ready to Disrupt Society, Business—and You

Keywords: Re: Elie Ofek & William R. Kerr; Auto

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

good work they have done, many still find themselves in a precarious situation with weak returns on invested capital. José Alvarez: There are a few other things that make this an inflection point. One is the fact that technological... View Details

Keywords: by Sean Silverthorne; Retail

October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

01 Jun 2008
News

Understanding the Digital Frontier

ripples across cyberspace that your company’s baby formula turns tiny tots green. Is there anything you can do? Absolutely. Turn the tide to your advantage, argue Charlene Li (MBA ’93) and Josh Bernoff in their new book, Groundswell:... View Details

Keywords: Sean Silverthorne; Management

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

manager of CNBC Ventures, foresaw nothing radical, however. The technology we have now is already radical and reached its tipping point a long time ago, he stated. People treat... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Technology; Technology

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Technology Industry; Technology Industry; Technology Industry; United States

October 2024
Teaching Plan

Teamworks: Tackling a Forecasting Fumble

By: Lou Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Technology Industry; Technology Industry; United States; North Carolina

December 2024
Supplement

Northvolt: Building Batteries to Fight Climate Change (B)

By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud

The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details

Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Technology Industry; Technology Industry; United States

March 1997 (Revised October 2017)
Case

Hospital Equipment Corporation

By: Clayton M. Christensen and Rory McDonald

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that... View Details

Keywords: Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States

Profile

Anddria Clack

nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even... View Details

Keywords: Technology; Technology; Technology

30 May 2000
Research & Ideas

Market Makers Bid for Success

happened in natural gas in the late 1980s and early 1990s. And, there's always money to be saved in industrial sourcing. If management really focuses on purchasing and puts... View Details

Keywords: by Staff; Technology; Technology

08 May 2015
News

Ubiquitous digital connectivity is now essential to competitiveness

Marco Iansiti, the David Sarnoff Professor of Business Administration, believes all businesses—both established and startup—must embrace digital transformation. Iansiti’s analysis of innovation in digital... View Details

01 Mar 2008
News

Faculty Research Online

currently practiced, contributes much to creativity and innovation, says Professor Emeritus Jim Heskett. What changes will allow managers, particularly in larger organizations, to add value to the creative process? Visit... View Details

Keywords: Management; Management; Management

06 Oct 2016
Blog Post

An Interview with Corporate Relations Director, Cathy Hutchinson

so vast, creative and constantly evolving. Staying up on the latest technologies & innovations is challenging, but something I truly enjoy. I also appreciate that the tech... View Details

Keywords: Technology; Technology

May 1999
Background Note

Broadband Race, The

By: David B. Yoffie and Mary Kwak

Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details

Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore

Find at Harvard

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry