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September 2024
Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

Web

About - Behavioral Finance & Financial Stability

Harvard Business School and launched in July 2016, supports research collaborations between faculty and students across Harvard to understand, predict, and prevent financial instability. The BFFS project occasionally invites globally renowned scholars, policymakers,... View Details

31 Mar 2022
Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

drive costs down and benefit from specialization because of its high volume of activities. "With growth, the way a firm is managed has to change, and that change is not easy." Among law firms, Wachtell Lipton maintains a premium market... View Details

Keywords: by Ashish Nanda

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

December 1988 (Revised March 1989)
Case

Pabst Brewing Co.

At the end of 1984 the Pabst Brewing Co. was the object of a takeover contest for the second time in three years. Nearly two years after a reorganization in early 1983 Pabst still suffered from low margins and high debt service costs. This case describes the takeover... View Details

Keywords: Valuation; Restructuring; Bids and Bidding; Acquisition; Manufacturing Industry; Food and Beverage Industry; United States

December 2012 (Revised August 2020)
Case

Rodan + Fields Dermatologists

By: Das Narayandas, Michael Roberts and Liz Kind

The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details

Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Consumer Products Industry; Beauty and Cosmetics Industry; California

April 2009 (Revised November 2018)
Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley

Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details

Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States

Web

PRIMO News Stories - Doctoral

Program for Research in Markets & Organizations PRIMO News Stories 1ms PRIMO 2020: A Summer of Virtual Community and Research PRIMO was launched in 2011 as a representation of one of Dean Nitin Nohria’s Five I’s; an initiative for greater... View Details

September 1992 (Revised March 1998)
Case

Japan Confronts an Interdependent World

By: George C. Lodge

Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details

Keywords: Policy; Financial Markets; Information Technology; System Shocks; Borrowing and Debt; Financial Crisis; Government and Politics; Growth and Development; Situation or Environment; Japan; United States

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08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

stuffed in their products, getting the price right is a crucial decision. Research Papers Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine CultureSince the 1960s, the United States has seen... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

May 2013 (Revised April 2015)
Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details

Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States

15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

engineering, and mathematics) labor market trends. And in geographic regions where competition is fiercest for IT talent, superstar performers do not earn the same high premium they once did over their average-performing peers. In short,... View Details

Keywords: by Rachel Layne; Information Technology

May 2025 (Revised May 2025)
Case

Netflix Beyond Streaming: Strategies for the Next Era of Entertainment

By: Juan Alcacer and Lorenzo Lucidi

Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and churn catch up? In 2022, facing fierce competition and shifting consumer behaviors, Netflix confronts its most critical strategic... View Details

Keywords: United States; Australia; Brazil; Canada; France; Germany; India; Japan; Mexico; Russia; South Korea; Spain; United Kingdom

October 2022
Article

Sovereign Risk, Currency Risk, and Corporate Balance Sheets

By: Wenxin Du and Jesse Schreger

We provide a comprehensive account of the evolution of the currency composition of sovereign and corporate external borrowing by emerging markets from 2003 to 2017. We show that a higher reliance on foreign currency debt by the corporate sector is associated with... View Details

Keywords: Currency; International Finance

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Winter 2019
Article

Economists (and Economics) in Tech Companies

By: Susan Athey and Michael Luca

As technology platforms have created new markets and new ways of acquiring information, economists have come to play an increasingly central role in tech companies—tackling problems such as platform design, strategy, pricing, and policy. Over the past five years,... View Details

Keywords: Technology Companies; Economists; Digital Platforms; Jobs and Positions; Competency and Skills; Technology Industry

June 2021
Case

CFM International (A): Building a Durable Partnership That Works

By: Ranjay Gulati, Yves Doz, Kim Wilkinson and Kerry Herman

It is spring 1995, and the CFM partnership—a joint venture between GE Aviation and France’s jet engine manufacturer Snecma—is facing difficult challenges. The parent companies must decide whether and how to renew their nascent partnership agreement, in the face of... View Details

Keywords: Joint Ventures; Partners and Partnerships; Decision Making

September 2019
Article

Contingent Capital Trigger Effects: Evidence from Liability Management Exercises

By: Boris Vallée

This paper investigates the so called liability management exercises by European banks, which bear comparable effects to triggering contingent capital. I first explore the determinants of these exercises. I then study market reactions to these operations as well as... View Details

Keywords: Contingent Capital; Financial Distress; Regulatory Capital; Financial Institutions; Legal Liability; Management; Banking Industry; Europe

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March 2017 (Revised April 2017)
Case

OXXO's Turf War Against Extra (A)

By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb

In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details

Keywords: Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico

March 2015
Case

Discover Capital

By: William Sahlman, Robert White and Stephanie Puzio

"Discover Capital" provides an in-depth look at a first time search fund run by the tenacious Kelly Quann Bianucci. It provides background information about search funds and follows Kelly as she successfully raises her over-subscribed fund and begins the search... View Details

Keywords: Entrepreneurial Finance; Entrepreneurs; Entrepreneurship; Buyout; Loans; Acquisitions

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

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