Business To Business Marketing - Publications - Faculty & Research

01 Jun 1999
News

Conference Brings Global Perspective to Cape Town

provide a business base for black South African businesspeople, noted that "the growth of our business has been the growth of our dream." Panelist Marinus Daling, chairman of Sanlam, a financial services... View Details

Keywords: Susan Young

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

products and services? Does it take a CXO to remind us of that? Do we really need CXOs? What do you think? Share your thoughts in the comments below. References: Clayton M. Christenson and Michael E. Raynor, The Innovator’s Solution:... View Details

Keywords: by James Heskett

18 Nov 2020
Video

Taking it to the Street: Health Care Startups Bet on Success Despite COVID-19

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

Citation

Educators

Purchase

24 Apr 2014
News

Training great principals to lead great schools

impact on more than 300,000 students in schools nationwide. The idea for New Leaders was developed by Fenton and a group of other Harvard students in 2000 as an approach to an impending shortage of school principals. Their concept was a... View Details

25 Jun 2019
News

The Finance 202: Proposals to tax the wealthy are gaining steam. That could help some 2020 Democrats.

02 Jun 2022
Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

When Arthur Brooks was interviewing for his job, longtime Harvard Business School professor Len Schlesinger asked him, “What can you teach that really only you can teach—and that we need and don’t have?” Brooks responded that he’d been... View Details

Keywords: by Dan Morrell

04 May 2017
News

How Researchers Are Using Yelp to Study an Impact of Rising Minimum Wages

14 Mar 2019
Cold Call Podcast

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Keywords: Re: Geoffrey G. Jones; Beauty & Cosmetics

18 Apr 2022
News

As FDA Offers Breakthrough Designation to Device Makers, Patients and Providers Are Left with Questions

29 Sep 2021
News

France Is Trying to Protect Booksellers from Amazon. Is It a Decade Too Late?

02 Jul 2019
Blog Post

Fast-track to Better Outcomes: Yoonjin Min and RapidSOS

partnerships. There, Yoonjin was part of the strategy team collaborating with government entities. Discovering a big opportunity with a smaller startup Yoonjin applied to HBS with the express intention “to continue exploring View Details

Keywords: Health Care; Technology

08 May 2015
News

Ubiquitous digital connectivity is now essential to competitiveness

rethink their business models to identify new opportunities for creating and capturing value. The fundamental properties of digital technology (exact replication infinite times at zero marginal costs), along... View Details

15 Jan 2019
News

Working to Improve the End of Life

they're unconscious. Within 30 minutes, they die. Polls show that most of the general public––almost 80 percent––is in favor of legalizing aid in dying. “I feel that when I came to the Harvard Business... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance

05 Nov 2021
Blog Post

Video Blog: Why I Decided to Pursue an MBA at HBS

View Video TRANSCRIPT Lauren Sandoval: You may be wondering why did I go ahead and pursue my MBA? So there are a few reasons why, and there's actually three specifically. I'll start with the first. The first reason was because I wanted to... View Details

24 Apr 2014
News

Working to improve California's public education system

is that we believe every child in California should have access to a high-quality education,” she says, “and the reason that has not happened is because there is not the political will in Sacramento. Parents and community members are so... View Details

08 Sep 2016
News

Airbnb Plans To Fight Racism With Diversity. But Will It Be Enough?

Web

Connecting Remotely to WRDS on Windows - Research Computing Services

Technical How-To’s & Notes Technical How-To’s & Notes Connecting Remotely to WRDS on Windows 1. STATA Members of the Harvard Business School community can access the WRDS platform via Stata. Stata connects... View Details

December 2013 (Revised April 2014)
Case

Seeding Growth in the Democratic Republic of the Congo

By: Ray Goldberg, Carin-Isabel Knoop and Djordjija Petkoski

By 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's... View Details

Keywords: National Agricultural Investment Plan (PNIA); Developing Agriculture; World Bank; Poverty Reduction; Special Economic Zones (SEZs); Small-scale Farmers; Agricultural Business Parks; Agriculture Reform; Agribusiness; Economic Growth; Infrastructure; Agriculture and Agribusiness Industry; Africa; Congo, Democratic Republic of the