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      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry
      • Teaching Interest

      Strategy and Technology (Elective Curriculum)

      By: David B. Yoffie

      This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

      Keywords: Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan
      • Teaching Interest

      The Business of Entertainment, Media, and Sports (MBA)

      By: Anita Elberse
      This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
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