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Publications
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- April 2011 (Revised June 2011)
- Case
Internet Securities, Inc.: Path to Sustainability
By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
- March 2011
- Background Note
Financing New Ventures
By: William R. Kerr and Ramana Nanda
Aid in understanding of financing entrepreneurship. View Details
- March 2011
- Background Note
Pitching Business Opportunities
By: Lynda M. Applegate, William R. Kerr and Alexis Brownell
This note can be used to develop a business plan pitch for a new venture. View Details
- March 2011
- Teaching Note
PrimedicProviding Primary Care in Mexico (TN)
Teaching Note for 811040. View Details
- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
- February 2011 (Revised November 2012)
- Case
PatientsLikeMe: An Online Community of Patients
By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
- February 2011
- Supplement
The Fox Islands Wind Project (B)
By: Joseph B. Lassiter III and Evan Richardson
Fox Island Wind Cooperative faces criticism from local residents. View Details
- February 2011 (Revised November 2012)
- Case
Aquion Energy
By: Thomas R. Eisenmann and David Kiron
Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details
- February 2011 (Revised September 2016)
- Case
Investcorp and the Moneybookers Bid
By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz
In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
- January 2011
- Case
Aardvark
By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
- January 2011 (Revised March 2011)
- Case
Predictive Biosciences
By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. View Details
- January 2011
- Teaching Note
Online Pet Supply Retailing (TN)
By: Tom Nicholas
Teaching Note for 809-117. View Details
- January 2011 (Revised April 2023)
- Course Overview Note
The Coming of Managerial Capitalism: Overview
By: Tom Nicholas
This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details
- January 2011 (Revised November 2014)
- Case
Mochi Media
By: Thomas R. Eisenmann and Amit Jain
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
- January 2011 (Revised April 2024)
- Case
Triangulate (A)
By: Thomas Eisenmann and Lauren Barley
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
- December 2010 (Revised August 2012)
- Case
The Full Yield
By: Ray A. Goldberg and Noemie Myriam Delfassy
New firm created to provide understanding of the role of food in health and nutrition. View Details
- November 2010 (Revised April 2011)
- Case
WiTricity: Electricity cuts the cord
By: William A. Sahlman and Evan Wade Richardson
Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission. View Details
- November 2010
- Article
Beyond the Deal: Wage a 'Negotiation Campaign'
While negotiation scholars primarily take the individual transaction as the "unit of analysis," this article characterizes the (new) concept of a "negotiation campaign" in which a number of individual deals must be put together, often on multiple "fronts," to realize a... View Details
- October 2010 (Revised July 2011)
- Case
PrimedicProviding Primary Care in Mexico
By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details