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Show Results For
- All HBS Web
(1,559)
- People (10)
- News (411)
- Research (847)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
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- 20 Aug 2013
- First Look
First Look: August 20
challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in professional expertise created... View Details
Keywords: Anna Secino
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details
Keywords: by Sean Silverthorne
- April 2025
- Case
Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra
By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort
For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details
Keywords: Arts; Small Business; Social Media; Cost vs Benefits; Decision Choices and Conditions; Decisions; Learning; Music Entertainment; Values and Beliefs; Creativity; Happiness; Identity; Interests; Satisfaction; Motivation and Incentives; Prejudice and Bias; Reputation; Culture; Resignation and Termination; Personal Development and Career; Consulting Industry; Fine Arts Industry; Music Industry; United States
Jachimowicz, Jon M., Maisie Wiltshire-Gordon, and Alexis Lefort. "Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra." Harvard Business School Case 425-037, April 2025.
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social View Details
Keywords: by Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
football. “I am hesitant to say schools choose to invest in athletics just because of the spillover effect into academics” "The primary form of mass media advertising by academic institutions in the United States is, arguably,... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- March 2024
- Case
Katharine Graham: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry
Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
- 23 Jun 2014
- Research & Ideas
In Venture Capital, Birds of a Feather Lose Money Together
successful companies, the stage of the portfolio company (risky early stage versus less-risky later stage), and how much media attention the company had received at the time of investment. Controlling for these factors, they found that... View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
order to create platforms for clients rather than simply react to existing social media platforms. As he increasingly focused on a new generation, questions remained about who would succeed this CEO of 31... View Details
Keywords: Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social View Details
Keywords: Sean Silverthorne
- June 2005
- Teaching Note
The Walt Disney Co.: The Entertainment King (TN)
By: David J. Collis
Teaching Note to (9-701-035). View Details
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
perspective over the last 30 years, they write, with these changes often occurring in tandem with broader developments in psychology and in society as a whole. Most recently, analysis has begun to look at social or personal factors... View Details
Keywords: by Martha Lagace
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
products, software, education, and media in North America and Europe, I've found the same pattern. Organizational pathologies—secrecy, blame, isolation, avoidance, passivity, and feelings of helplessness—arise during a difficult time for... View Details
Keywords: by Rosabeth Moss Kanter
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
of IGOs that focus on economic issues, but also on those with social and cultural mandates. This demonstrates that relational governance is important and feasible in the global context and for the most risky transactions. Finally we... View Details
Keywords: Martha Lagace
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to... View Details
Keywords: Sean Silverthorne
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
politicians filed suits against their banks, claiming that they had not comprehended the risky nature of the loans they undertook. "Local politicians have been vocal ex post both in the media and in [the] French Congress," the researchers... View Details
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
1990s, these two historical trends met, as the concept of sustainable development spread to large conventional corporations, and visionary green firms scaled or were acquired by conventional big businesses. The concept of sustainability became View Details
Keywords: by Sean Silverthorne