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- All HBS Web
(2,136)
- People (10)
- News (602)
- Research (1,267)
- Events (3)
- Multimedia (4)
- Faculty Publications (782)
- September 2023 (Revised September 2023)
- Supplement
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
For many decades, corporate research and development has been pretty much an "inside job." The road to innovative new products and services began and ended with a company's internal R&D. But according to HBS assistant... View Details
Keywords: by Jim Aisner
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
Dropbox, texting, and a high-fidelity mock front-end. After dozens of people used this method and she understood what they needed, she officially built and launched the product. Prototypes. Build small runs of your future View Details
Keywords: by Julia Austin
- October 25, 2022
- Article
Why Sharing Economic Growth with the Community Is Good Business
By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan
Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details
Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America
Tiburcio, José A., Lino Miguel Dias, and Robert S. Kaplan. "Why Sharing Economic Growth with the Community Is Good Business." Harvard Business Review (website) (October 25, 2022).
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Foundation and the Rockefeller Foundation joined together to form a new organization, AGRA, to tackle the historic challenge of increasing agricultural production in Africa. Launched with much fanfare and... View Details
Keywords: Martha Lagace
- February 2000 (Revised January 2008)
- Case
Merrill Lynch: Integrated Choice
By: V. Kasturi Rangan and Marie Bell
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details
Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
Rangan, V. Kasturi, and Marie Bell. "Merrill Lynch: Integrated Choice." Harvard Business School Case 500-090, February 2000. (Revised January 2008.)
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
phone, “You can do it, Mary Kay, you can do it.” When she launched her own firm, Beauty by Mary Kay, she leaned on the early lesson her mother taught her about motivation to inspire her salespeople. “Especially in the beginning, the... View Details
Keywords: by Avery Forman
- January 2008
- Article
Entrepreneurship and Urban Success: Toward a Policy Consensus
By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange
Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,... View Details
Keywords: Business Headquarters; Business Startups; Development Economics; Economy; Entrepreneurship; Policy; Taxation; Growth and Development Strategy; Product Development; Business Processes; Expansion; Internet
Acs, Zoltan J., Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson, and William C. Strange. "Entrepreneurship and Urban Success: Toward a Policy Consensus." Kauffman Foundation Research Report (January 2008).
- June 2001 (Revised May 2002)
- Case
Spir-It, Inc. (A): Building the Business
Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details
Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston
Spear, Steven J. "Spir-It, Inc. (A): Building the Business." Harvard Business School Case 601-081, June 2001. (Revised May 2002.)
- October 2016 (Revised July 2017)
- Case
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship
By: Rohit Deshpande and Annelena Lobb
The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details
Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Entertainment and Recreation Industry; Los Angeles
Deshpande, Rohit, and Annelena Lobb. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship." Harvard Business School Case 517-006, October 2016. (Revised July 2017.)
- October 2024
- Case
Tonik
By: Andy Wu, Maliha Malek Quadir and Aticus Peterson
This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details
- November 2010 (Revised July 2011)
- Case
FreshTec: Revolutionizing Fresh Produce
By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details
Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry
Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce." Harvard Business School Case 511-059, November 2010. (Revised July 2011.)
- 31 Jan 2018
- Blog Post
Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”
At Amazon, Tiffany Nida (HBS MBA 2012) leads a fifteen-person team in her current role as Senior Manager, Product Management, in one of the company’s frontier business segments, Amazon Transportation. Her five-and-a-half year tenure... View Details
Keywords: Technology
- 17 Sep 2024
- Cold Call Podcast
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
- August 2021
- Case
Wymsee
By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)
- February 2019 (Revised May 2021)
- Case
Electric Car Wars, 2018
By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details
Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation and Invention; Government Legislation; Global Range; Business History; Auto Industry; China
Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (B): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
what happens when people make decisions based on their confidence about how strongly to volunteer their own opinion in group decisions. Organizations thrive or fail based on the strategic decisions that stream from top leaders. Should the company View Details
Keywords: by Kara Baskin
- February 2019
- Case
Canibal—Play It Green!
By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details
Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France
Cespedes, Frank V., Joseph B. Fuller, Tonia Labruyere, and Elena Corsi. "Canibal—Play It Green!" Harvard Business School Case 319-089, February 2019.
- 16 Oct 2007
- First Look
First Look: October 16, 2007
Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Allows for an in-depth examination of new-product acquisition, development, and launch strategies in the context of the book publishing... View Details
Keywords: Sean Silverthorne