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Show Results For
-
All HBS Web
(18,490)
- People (25)
- News (3,321)
- Research (12,327)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
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- November 1982
- Case
Worcester Textile Co.: Marketing Worsted Fabrics
Tedlow, Richard S. "Worcester Textile Co.: Marketing Worsted Fabrics." Harvard Business School Case 383-072, November 1982.
- December 1988
- Teaching Note
Marketing Organization Course Module, Instructor's Overview
Keywords:
Marketing Strategy
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords:
Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D...
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Keywords:
Profit;
Innovation and Management;
Demand and Consumers;
Duopoly and Oligopoly;
Research and Development;
Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- July 2004 (Revised February 2005)
- Teaching Note
Marketing Antidepressants: Prozac and Paxil (TN)
By: Youngme E. Moon
Teaching Note to (9-502-055).
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- November–December 1975
- Article
Lessons from the 1974 CD Market
By: D. B. Crane
Crane, D. B. "Lessons from the 1974 CD Market." Harvard Business Review 53, no. 6 (November–December 1975).
- 2004
- Chapter
Rooting Marketing Strategy in Human Universals
By: Luc Wathieu, Yu Ivory Liu and Gerald Zaltman
Wathieu, Luc, Yu Ivory Liu, and Gerald Zaltman. "Rooting Marketing Strategy in Human Universals." Chap. 4 in The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
- March 2022 (Revised April 2022)
- Teaching Note
Spotify's Audio-First Strategy: Leading the Podcasting Market
By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in...
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- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords:
Marketing Strategy
- February 1988
- Case
IBM Marketing Organization (B): Process
Cespedes, Frank V. "IBM Marketing Organization (B): Process." Harvard Business School Case 588-061, February 1988.
- March 2002
- Background Note
Understanding Securities Markets in the United States and Japan
Provides a basic understanding of how securities markets work.
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Applegate, Lynda M. "Understanding Securities Markets in the United States and Japan." Harvard Business School Background Note 802-093, March 2002.
- July 2000
- Article
Information, Non-Excludability, and Financial Market Structure
By: B. Anand and A. Galetovic
Anand, B., and A. Galetovic. "Information, Non-Excludability, and Financial Market Structure." Journal of Business 73, no. 3 (July 2000): 357–402.
- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis."
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- December 2011 (Revised April 2012)
- Teaching Note
BBVA Compass: Marketing Resource Allocation (TN)
By: Sunil Gupta
- November – December 1996
- Article
The Future of Interactive Marketing
By: J. A. Deighton
Keywords:
Marketing
Deighton, J. A. "The Future of Interactive Marketing." Harvard Business Review 74, no. 6 (November–December 1996): 151–160.
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- 07 Jul 2020
- Cold Call Podcast
SmileDirect Looks Beyond Direct-to-Consumer Marketing
Keywords:
Health
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the...
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- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.
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Keywords:
Digital Marketing;
Decision Choices and Conditions;
Resource Allocation;
Marketing Strategy;
Internet and the Web
Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)