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Show Results For
-
All HBS Web
(18,104)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
- 27 Jul 2011
- News
A New Individual Market on the Horizon
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly...
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Keywords:
by Sean Silverthorne
- March–April 1991
- Article
Segmentation versus the Mass Market
By: R. S. Tedlow
Keywords:
Markets
Tedlow, R. S. "Segmentation versus the Mass Market." World Link (March–April 1991).
- 2014
- Chapter
Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market
By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar
Anagol, Santosh, Shawn A. Cole, and Shayak Sarkar. "Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market." Chap. 12 in Modernizing Insurance Regulation, edited by John H. Biggs and Matthew P. Richardson. Hoboken, NJ: John Wiley & Sons, 2014.
- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)
- February 2023
- Teaching Note
EnergyNow: Powering a New Market
By: Alexander J. MacKay
Teaching Note for HBS Case No. 723-361.
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- April 2021 (Revised April 2022)
- Case
Next Insurance: Considering New Markets
By: David S. Scharfstein, Ishita Sen and Dean Xu
Scharfstein, David S., Ishita Sen, and Dean Xu. "Next Insurance: Considering New Markets." Harvard Business School Case 221-090, April 2021. (Revised April 2022.)
- June 2015 (Revised May 2017)
- Teaching Note
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
- January 1988 (Revised August 1989)
- Background Note
Market Projections for Expert Systems
Sviokla, John J. "Market Projections for Expert Systems." Harvard Business School Background Note 188-093, January 1988. (Revised August 1989.)
- September 1983
- Supplement
Marketing 1995: A Scenario, Video
Buzzell, Robert D. "Marketing 1995: A Scenario, Video." Harvard Business School Video Supplement 884-504, September 1983.
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- August 1984 (Revised September 1986)
- Background Note
Marketing Programming, Budgeting, and Allocating
By: John A. Quelch
Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise III
Bonoma, Thomas V. "Managing Marketing -- Exercise III." Harvard Business School Background Note 583-163, June 1983. (Revised August 1984.)
- November 1982 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise I
Bonoma, Thomas V. "Managing Marketing -- Exercise I." Harvard Business School Background Note 583-069, November 1982. (Revised August 1984.)
- 05 Mar 2015
- News
Wayfair CEO: Marketing investment working
- 28 Mar 2011
- News
Future of India's Retail Market
Strategic Brew: A Market Simulation
Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other...
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