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October 2006 (Revised August 2007)
Case

Marketing Chateau Margaux

By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details

Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France

October 2006
Supplement

Harmon Foods, Inc.

By: Steven C. Wheelwright

Keywords: Food and Beverage Industry

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry

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September 2006
Supplement

Nest Fresh Eggs (B)

By: Teresa M. Amabile

Keywords: Food and Beverage Industry

September 2006
Teaching Note

Beech-Nut Nutrition Corporation Series (LCA) (TN)

By: Lynn S. Paine and Aldo Sesia

Keywords: Food; Nutrition; Food and Beverage Industry

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

August 2006 (Revised July 2008)
Case

Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds

By: Geoffrey G. Jones and Michelle McDonald

Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details

Keywords: History; Marketing Strategy; Entrepreneurship; Business Startups; Food and Beverage Industry; Rwanda; Boston

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June 2006
Teaching Note

Natural Blends, Inc. (TN)

By: H. Kent Bowen

Keywords: Food and Beverage Industry

June 2006
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2006 (TN)

By: David B. Yoffie

Teaching Note to 706447. View Details

Keywords: Industry Structures; Competitive Strategy; Revenue; Price; Brands and Branding; Emerging Markets; Growth and Development; Profit; Performance; Food and Beverage Industry; United States

May 2006 (Revised April 2009)
Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details

Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

May 2006 (Revised February 2007)
Background Note

Innocent Drinks (TN)

By: Michael J. Roberts and William A. Sahlman

Teaching Note to (805-031). View Details

Keywords: Food and Beverage Industry

April 2006
Case

Big Bazaar

By: Ananth Raman and Laura Winig

Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details

Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India

April 2006
Teaching Note

Nestle and Alcon - The Value of a Listing (TN)

By: Mihir A. Desai and Kathleen Luchs

Keywords: Food and Beverage Industry

April 2006
Teaching Note

Business Plan for Room For Dessert (TN)

By: Michael J. Roberts and Joseph B. Lassiter III

Teaching Note to (899-008). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

April 2006 (Revised April 2008)
Teaching Note

YUM! Brands, Inc: A Corporate Do-Over (TN)

By: Frances X. Frei and Amy C. Edmondson

Keywords: Food and Beverage Industry

March 2006 (Revised April 2010)
Teaching Note

Scharffen Berger Chocolate Maker (A) & (B) (TN)

By: Daniel C. Snow and Steven C. Wheelwright

Keywords: Food and Beverage Industry

February 2006
Teaching Note

Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition (TN)

By: Ray A. Goldberg and Kerry Herman

Keywords: Nutrition; Food and Beverage Industry

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details

Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; Europe

December 2005 (Revised February 2006)
Case

Migros

By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman

In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details

Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Switzerland

December 2005
Teaching Note

Nectar: Making Loyalty Pay (TN)

By: John A. Deighton

Keywords: Food and Beverage Industry

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