Publications

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

But the brand identified with family friendly fun and entertainment in the Magic Kingdom has taken a tragic knock to its credibility. No doubt consumers will ask more questions, at least in the short-term, and Disney will order a... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

July 1994
Background Note

Introduction to the Milgram Experiment Film

By: Joseph L. Badaracco Jr. and Jerry Useem

Keywords: Arts; Film Entertainment

20 Dec 2019
News

The 19 Musts of 2019

deftly weaves in rich storylines from her experience as a psychotherapist—not just to entertain or teach us about others but to beautifully and subtly teach us even more about ourselves.” —Dr. Darria Long Gillespie (MBA 2005), ER doctor,... View Details

Keywords: podcast; Arts, Entertainment

May 2004 (Revised March 2005)
Case

Music Downloads

By: David B. Yoffie and Deborah Freier

Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details

Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Entertainment and Recreation Industry

February 2005
Case

L. Londell McMillan (A)

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a... View Details

Keywords: Contracts; Music Entertainment; Product Marketing; Music Industry

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

March 2019 (Revised July 2019)
Case

El Sistema

By: Tarun Khanna and Jenn Chang

El Sistema explores an NGO that changes the life of thousands of young people in Venezuela and around the world through musical education. View Details

Keywords: Non-Governmental Organizations; Education; Music Entertainment; Venezuela

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Barcelona

April 2007
Supplement

Dataset for "Clear Channel Communications, Inc." (CW)

By: Felix Oberholzer-Gee

Keywords: Media; Entertainment; Media and Broadcasting Industry

August 2006
Article

What Negotiators Can Learn from Improv Comedy

By: Michael A. Wheeler and Lakshmi Balachandra

Keywords: Negotiation; Entertainment

22 Feb 2019
News

Empowering a New Generation of Business Leaders

before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur who was named one of the 50 most powerful African Americans in... View Details

Keywords: Margie Kelley; Arts, Entertainment

2008
Working Paper

Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls

By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver

Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details

Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry

Read Now

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry