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Show Results For
- All HBS Web
(735)
- People (4)
- News (179)
- Research (441)
- Events (6)
- Multimedia (5)
- Faculty Publications (275)
- 05 Aug 2008
- First Look
First Look: August 5, 2008
case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in... View Details
Keywords: Martha Lagace
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 1
so one of the advantages of being in a conglomerate is you can see trends earlier, right? So if you go back to 2004 and 2005, I could see, like, energy efficiency in our appliance business. I could see fuel efficiency in our jet engine business. I could see green... View Details
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,... View Details
Keywords: Sean Silverthorne
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to... View Details
- Web
Global Entrepreneurship - Course Catalog
media and in the classroom. Global Entrepreneurship develops strategies for entrepreneurs and investors in these emerging ecosystems around the globe. The course will have cases from 26 different countries on every continent. The course... View Details
- 15 Jun 2021
- News
June 2021 Books and Podcasts
Life of Significance By Warwick Fairfax (MBA 1987) Mount Tabor Media In Crucible Leadership, author and leadership advisor Warwick Fairfax shares the power of embracing the crucible moments: those past trials, failures, and setbacks that... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest. Heart of Darkness: Business Tokens of... View Details
Keywords: Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case:... View Details
Keywords: Carmen Nobel
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
- 23 Nov 2020
- Blog Post
We Rise
private-capital database PitchBook, just 12 percent of check-writing decision-makers at the largest VC firms in the United States are women. A survey by The Information, a tech-sector media outlet, found that just 1 percent were Black;... View Details
- 01 Sep 2020
- News
We Rise
according to research conducted by private-capital database PitchBook, just 12 percent of check-writing decision-makers at the largest VC firms in the United States are women. A survey by The Information, a tech-sector media outlet, found... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
pharmaceutical drugs, such as those initiated by Turing Pharmaceuticals under CEO Martin Shkreli, had recently brought media attention to this issue. Baum believed it would be relatively easy for Imprimis to create compounded versions of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- News
Making the Case for Leadership
an executive coach, a career that evolved from an assignment working with the head of the Cartoon Network. “Basically, I’m helping other people develop stronger leadership and management skills,” she says. In addition, she and a partner run View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- Web
Ansel Adams and Polaroid R&D | Baker Library
manager in research in human color vision, large-format color photography, digital imaging, and image reproduction, recalls Adams’s visits to Polaroid: “Ansel would make suggestions about everything new that people were working on. There... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408095 Big Spaceship: Ready to Go Big? Harvard Business School Case 409-047 Big Spaceship, a digital marketing agency, faced a rather big challenge: How to... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its strategy to an “AI/cloud first” strategy to capture the... View Details
Keywords: Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh and his senior management... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace