customer engagement - Publications - Faculty & Research

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

with the results of their study of companies capable of achieving success over long periods. These visionary companies, when compared with their comparison counterparts, employed BHAGS (“Big Hairy Audacious Goals”). As they put it, “Like the moon mission A BHAG View Details

Keywords: by James Heskett

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Marketing - HBS Online

Certificate Courses (3) Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7... View Details

13 Sep 2016
First Look

September 13, 2016

misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and the more specific topic of bounded ethicality—the systematic and predictable ways in which even good people View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

experience and allow them to dream about and complete bigger projects. Lal: There is the potential to use the Internet to make your store more valuable, like Home Depot does in letting you plan a project online and then coming into the store to discuss it with someone.... View Details

Keywords: by Sean Silverthorne; Retail

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

great sense of their cash flow, the sales they might make, when customers will pay, or what cash needs they could have based on the season or a new contract. Small businesses have low cash buffers, and a miscalculation, late payment, or... View Details

Keywords: by Karen G. Mills; Financial Services

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector... View Details

Keywords: by Staff

01 Oct 2013
First Look

First Look: October 1

often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details

Keywords: Sean Silverthorne

01 Sep 2010
News

Letters to the Editor

graduating MBAs to engage in and influence the key strategic priorities of leading social sector organizations. Although the article cited the generous financial support that HBS and its donor base provides to fellows, it’s also worth... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

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In-Office, Remote, or Hybrid: Strategies for Success - Recruiting

or participate in career treks with over 50 active, career-focused clubs on campus. Work with CPD on a Custom Strategy : Reach out for personalized guidance on how to build or adapt your recruiting approach for hybrid and remote teams.... View Details

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

Boris Groysberg and communications professional Michael Slind discuss the power of talk as a way to recapture high levels of employee engagement and strategic alignment. This excerpt identifies four elements critical to creating... View Details

Keywords: Re: Boris Groysberg

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Staff Directory | Baker Library

Collections & Archives Emilie Codega Manager, Customer Engagement Curriculum & Learning Services Debra Cuoco Paper Conservator for Special Collections Special Collections & Archives Debra is a paper... View Details

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

15% at some of the largest advisory firms. Roughly one-third of advisers with misconduct are repeat offenders. Prior offenders are five times as likely to engage in new misconduct as the average financial adviser. Firms discipline... View Details

Keywords: by Sean Silverthorne

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Winners & Success Stories | New Venture Competition

2001 Bluesolid (now Appear Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate customers during its first year of activity, and garnered... View Details

17 Jan 2017
First Look

First Look at New Research: January 17

psychological and organizational sciences, we argue that engaging in future-oriented thinking about specific work goals while commuting, what we call work-related prospection, positively influences job satisfaction because it facilitates... View Details

Keywords: Sean Silverthorne

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

30 percent of the bad apples in the study were repeat offenders, with an advisor with a past record of misconduct five times more likely to engage in misconduct again in any given year. Advisors were particularly apt to prey on View Details

Keywords: by Michael Blanding; Financial Services

11 Aug 2009
First Look

First Look: August 11, 2009

insiders strategically sell shares prior to the disclosure of goodwill impairment losses. We provide evidence that insiders of goodwill impairment firms engage in abnormal selling of their shares quarters prior to the announcement of such... View Details

Keywords: Martha Lagace

28 Aug 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

the presentation includes engaging speakers and rich content that can’t be found on the company website, presentations can still be a great way to connect with students. If you would like to hold a presentation, Renee encourages banks to... View Details

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Building Trusted Organizations - Course Catalog

influencer controversy to Boeing’s horrific crashes and endless travails, trust breaches cost companies millions in lost revenues, spur dramatic declines in investor confidence and shareholder value, upend customer reliance, and unnerve... View Details

15 Jan 2020
News

The Business of Access

help,” she says. A success to be sure, but the nonprofit world, Lisle quickly learned, was more complicated than the business world: “In the private sector, a customer pays and receives something, whether it be a product or a service. In... View Details

Keywords: Maureen Harmon

10 Aug 2015
News

A Talent Pipeline for Society’s Challenges

microinsurance market. She finished HBS as a Leadership Fellow, launching Accion International’s microinsurance program in 2005. A follow-up project at Capital One, introducing prepaid debit cards to unbanked customers in the United... View Details

Keywords: Jill Radsken

Publications