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Show Results For
- All HBS Web
(1,329)
- News (247)
- Research (967)
- Multimedia (5)
- Faculty Publications (697)
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985.
- June 1982
- Supplement
MEM Co., Inc., Interview with Gay Meyer, Video
By: John A. Quelch
Quelch, John A. "MEM Co., Inc., Interview with Gay Meyer, Video." Harvard Business School Video Supplement 882-550, June 1982.
- June 1982
- Supplement
Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video
By: John A. Quelch
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video." Harvard Business School Video Supplement 882-548, June 1982.
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- August 1996 (Revised September 1998)
- Case
TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com
By: John A. Quelch
Quelch, John A., and Lisa Klein Pearo. "TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com." Harvard Business School Case 597-019, August 1996. (Revised September 1998.)
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
- June 1993 (Revised December 1994)
- Case
Milkpak Limited.: International Joint Venture
By: John A. Quelch
Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details
Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan
Quelch, John A. "Milkpak Limited.: International Joint Venture." Harvard Business School Case 593-113, June 1993. (Revised December 1994.)
- June 1993 (Revised July 1995)
- Case
Grupo Televisa S.A. de C.V.
By: John A. Quelch
Quelch, John A. "Grupo Televisa S.A. de C.V." Harvard Business School Case 593-090, June 1993. (Revised July 1995.)
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- July 1990 (Revised January 1995)
- Case
Suzuki Samurai: The Roll-Over Crisis
By: John A. Quelch
Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.)
- May 1990 (Revised January 1991)
- Case
Audi of America, Inc.
By: John A. Quelch
Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.)
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- June 1989 (Revised October 1992)
- Case
Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
By: John A. Quelch
Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.)
- January 1989
- Case
General Foods Corp.: Local Marketing
By: John A. Quelch
Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
- August 1988
- Background Note
Note on Consumer Goods Marketing--1988
By: John A. Quelch
Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988.
- August 1988
- Background Note
Note on Local Marketing
By: John A. Quelch
Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988.
- August 1988
- Background Note
Note on Sales Promotion Design
By: John A. Quelch
Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988.
- June 1987
- Supplement
Sales Promotion Management, Video Index
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video Index." Harvard Business School Video Supplement 587-108, June 1987.