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Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
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- 01 Dec 2014
- News
Instilling Production with Principles
Video Embed The Esquel Group has reduced water consumption at its factories by more than 50 percent in the last nine years. Asia–based Esquel Group is one of the world’s largest manufacturers of high-end cotton shirts, producing about 100 million shirts a year for... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last February’s condom giveaway,... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
site, but building a persistent brand is a difficult and expensive proposition. "Online customers clamor for attention to be paid to them," she said. "They expect a high degree of customization and politeness." The next panel moved from... View Details
- 16 Jul 2013
- News
Embracing Chaos
where he lives with his wife. "We've created a platform so that if you want to make a difference, there's a place for you to come in, meet like-minded people, and have resources and a brand so you can go out and have an impact in the... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
bar for which he became responsible accounted for $80,000 annually of the $500,000 business. With his personal style of leadership, that brand grew into the Neutrogena Corporation in 1961, went public in 1973, and by 1994 had achieved... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal brand and... View Details
- 15 Dec 2015
- News
Lovepop Woos The Sharks
at you. And you usually have some kind of introduction beforehand—the investors usually have some information coming into the meeting. You walk into the “Tank,” and it’s brand new. Did you refine your pitch specifically for the show? Yes... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
for someone from my era, when just one trip to class with your computer could get you branded “section weenie” for life. But here, it all seems part of the routine; most students are using their computers to view a spreadsheet of numbers... View Details
- 01 Sep 2010
- News
Online Fashionistas
“A lot of the brands love the fact that our Web site is private like a very contained platform in which we could sell their goods. It was actually very easy once we got the system up and running to get amazing designers, not only women’s... View Details
- 01 Dec 2008
- News
Attention, Oenophiles
wines tasted fantastic,” Cuffe said. “A light went off in my head.” Not long after, Cuffe and her husband, Khary Cuffe (MBA ’07), founded Heritage Link Brands (www.heritagelinkbrands.com), dedicated to importing the finest wines from the... View Details
Keywords: Wholesale Trade
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details