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  • All HBS Web  (3,836)
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  • All HBS Web  (3,836)
    • People  (15)
    • News  (853)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)
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  • 01 Jun 2015
  • News

Screen Grab

engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 22 Feb 2022
  • News

Launch Codes

Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details
Keywords: Dan Morrell; illustrations by Alvaro Dominguez
  • 01 Oct 2000
  • News

Faculty Retirements

He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details
  • 01 Jun 2006
  • News

One-on-One with Tom Oreck

Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
Keywords: Roger Thompson; Clothing and Clothing Accessories Stores; Retail Trade
  • 19 Sep 2016
  • News

Crafting Success

distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details
  • 06 Jul 2015
  • News

Lights! Camera... Market!

an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 08 Sep 2016
  • News

How We Make It Work

delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details
  • 01 Mar 2004
  • News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Sep 2011
  • News

Faculty Research Online

HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

Honeycomb, is designed to be a space where families can capture and curate priceless moments within a private circle. Engagement and retention went through the roof as a result, Lin says, with many parents using the app every day. Half of their sign-ups come from word... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 07 Sep 2021
  • News

Skydeck Voices: For My Next Act

been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education program. Behind every Super Bowl ad is... View Details
Keywords: Margie Kelley
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience also taught me how difficult... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 01 Oct 2002
  • News

What's Cookin'

American economic system.” Castaldo's own path to the industry began in brand management for Clairol; in 1980, he was recruited by Burger King Corporation and left five years later as vice president of advertising. Explaining the leap... View Details
Keywords: Hanna, Julia
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Dec 2016
  • News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
  • 10 Nov 2022
  • News

Peloton Founder Starts His Next Trek

equipment category ten years ago, people were scratching their heads,” he told Forbes. “We believe that ten years from now, people will say, ‘Well, of course, this is one of the great design brands in the world.’” READ MORE View Details
Keywords: Furniture and Home Furnishings Stores; Retail Trade
  • 01 Dec 2009
  • News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that bring cell phones to Sudan,... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Aug 1998
  • News

Spring Reunions: Milestones and Memories

by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details
Keywords: Eileen K. McCluskey
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