Filter Results:
(853)
Show Results For
- All HBS Web
(3,839)
- People (15)
- News (853)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
Show Results For
- All HBS Web
(3,839)
- People (15)
- News (853)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
Sort by
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology from a competitor. Rather, it’s... View Details
- 01 Dec 2003
- News
Marriage, Inc.
happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
- 01 Sep 2007
- News
Riding It Out
chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a... View Details
- 22 Feb 2022
- News
Launch Codes
Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details
- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to performance.” Jackson believes that... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 01 Jun 2022
- News
Sunny Side
kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local public-private discourse is healthy enough... View Details
Keywords: Julia Hanna
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered by the School, and credits the... View Details
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect, it would create a View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
Honeycomb, is designed to be a space where families can capture and curate priceless moments within a private circle. Engagement and retention went through the roof as a result, Lin says, with many parents using the app every day. Half of their sign-ups come from word... View Details
- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
introduced the banquet's featured speaker, Marissa Solis, the senior vice president for global brand and consumer marketing at the NFL. "She's an amazing and inspirational Latino professional," says Pérez-Riera. "We had an absolutely... View Details
Keywords: Margie Kelley
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
management, to make the investment with the money, to protect themselves. It’s only a matter of time until a big brand that we all know and trust—and every day—gets hammered hard. Not just Supermicro, but what about Apple, Amazon? I mean,... View Details
- 01 Jun 2009
- News
Alumni Books
Nirmalya Kumar, with Pradipta K. Mohapatra (AMP 113, 1993) and Suj Krishnaswamy (Harvard Business Press) When Tata Motors bought the Jaguar and Land Rover brands from Ford — complementing the Nano, its innovative $2,500 car — a new... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details